Insights

Google Analytics 4: What You Need To Know

In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.

9 Easy Keyword Research Tips to Make Your Content Unmissable

It’s no secret that keywords are a huge part of any content strategy. But how do you know which keywords are worth targeting?

Is The Keyword Irrelevant In Today’s SEO Game?

Google loves to change the game on those of us that practice Search Engine Optimization.

A Site Migration Checklist for Seamless SEO

Anyone who’s gone through the process of packing up and moving into a new home or apartment knows that the process can be long, cumbersome, and full of confusion.

Make 'Em Want It: Using Gated Content For Lead Gen

Want to know one of the weirdest things about web content? We want it more when we have to work for it.

Google’s Switch To A Mobile First Index: Who Will Be Affected, And Why You Should Care

Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.

Google’s #MobileMadness: How Designing For Mobile Boosts Your Search Rankings

Google has gone mad. This month, they are playing on the ‘March Madness’ of the NCAA college basketball tournament to bring awareness to #MobileMadness. Why is Google going Mad for Mobile Web? In a recent announcement, Google indicated that their next algorithm update in April would expand the use of mobile friendliness as a ranking signal.