Email inboxes are busy places. More businesses than not are playing the email marketing game, which makes it vital to have a killer strategy in place for even the slightest chance to stand-out.
Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.
We get the same question from a lot of clients: “Why am I not seeing better performance from our email marketing?” Or, “We send a ton of email and get almost no activity... can you tell us what is going on?”
Okay, maybe not world domination - but with a smart email strategy and the ease of automation, you can craft a marketing journey that wins out over the competition without needing to lift a finger.
Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades.
Neglect email marketing at your own peril. As you will see, reports of the “death of email” are as puzzling as they are misguided. Neglecting this invaluable tool is most likely leaving money on the table for your business, and omitting a cost-effective opportunity to connect with your audience.
