Optimize Your Brand for AI-Powered Search with Altos EO+

July 2, 2025

Search has changed. It’s no longer just about keywords, backlinks, and being on page one of Google.  

Our digital world is constantly being reshaped by AI, voice assistants, and algorithmic answers. In this world, traditional SEO is no longer enough.  

At Altos, we saw this shift coming. That’s why we created Altos EO+™. It’s a next-generation Engine Optimization solution designed to help your brand get found across today’s most critical engines of digital discovery.

Ranking on Google will always be important, but now it’s just one part of a much larger visibility picture. Learn how EO+ can help paint the rest of it.

Search has become a multidimensional game. Playing in only one lane is no longer enough.

Why Traditional SEO Isn’t Enough Anymore

We used to live in a “10 blue links” world. A keyword-rich website and a few backlinks could get you to the top. But consumers no longer rely on Google alone. They're asking ChatGPT, reading reviews, and tapping through maps. 

• AI Overviews (like Google’s and ChatGPT’s) are appearing for over 13% of search queries and rising fast. 
• Meanwhile, AI-driven queries are expected to account for 50% of all online searches by the end of 2025. 
• Brands leveraging AI in their SEO strategies see up to 400% growth in organic traffic, while 42% of AI-optimized sites boost rankings within six months. 

Long story short: consumers today are interacting with content through a fragmented landscape of AI chatbots, local listings, reviews, and generative platforms.  

Traditional SEO was built for search engine crawlers. But now that the way people search has so fundamentally changed, optimizing for search doesn’t mean what it used to. Instead, it means your brand’s content, structure, and authority must be understood, interpreted, and trusted by AI to be included in its responses.  

So, if AI can’t interpret your brand clearly, it simply won’t amplify your message.  

But with an AI-first approach, brands can stay visible even in the context of this AI-powered landscape.

Introducing Altos EO+

Altos EO+ isn’t a tool or a plugin. It’s our propriety solution built around what we call the 5 Lenses of Visibility:

AEO (Answer Engine Optimization)

Optimize for AI-generated search experiences by structuring content to feed tools like Google’s Gemini, ChatGPT, Perplexity, and others, trustworthy answers. 

GEO (Generative Engine Optimization)

Align your content for visibility in large language models, ensuring your brand is cited when users prompt AI during conversational search. 

SEO (Search Engine Optimization)

Continue to drive traditional search traffic through on-page strategy, technical audits, and content optimization. 

LEO (Local Engine Optimization)

Ensure location-specific accuracy and presence across maps, listings aggregators, and local search results. 

REO (Reputation Engine Optimization)‍

Build trust and influence by managing and amplifying your review presence and overall reputation across platforms. 

Looking closely at these five essential engines of contemporary search activity, EO+ ensures your brand shows up where your customers are searching now, not where they used to. 

What Visibility Blind Spots Are Costing Your Business

Most brands overinvest in one or two lenses while overlooking the others. A gorgeous website won’t help if your listings are outdated. A perfectly keyworded page is invisible if AI doesn’t understand it.  

This disjointed strategy leads to missed opportunities and over-reliance on paid acquisition. 

EO+ was designed to meet the moment: to make sure your business is visible in every place your next customer is searching.

The AI-Driven Strategies That EO+ Delivers

EO+ puts your brand everywhere today’s customers are searching across AI, local, and traditional channels as a unified, AI-first strategy.  

With EO+, you get:

• Earn placement in AI tools like ChatGPT, Gemini, and Microsoft Co-Pilot by structuring content that speaks their language 
• ‍Strengthen organic performance with technically sound, Large Language Model-ready content that drives search engine visibility 
• ‍Show up where it matters locally, with accurate listings, map visibility, and geo-optimized landing pages 
• ‍Build and manage trust through review platforms and reputation signals that influence decisions 

The Bottom Line: Make Your Brand Unmissable

Search is evolving. Brands that evolve with it will lead. Those that don’t will fall behind, no matter how beautiful or informative their websites may be. 

At Altos, we’ve spent 20+ years on the frontlines of search change, from page rank to mobile-first. Now we’re leading the AI transformation by empowering brands with the insight to lead with us.