Insights

Social Media Launch Checklist: Instagram Edition

There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.

A New Social Media Challenger Approaches: Introducing Threads, Meta's Attempt At The Twitter Throne

The bird app faces a new foe as Mark Zuckerberg & the Meta team unveils a Twitter-esque text-sharing platform for Instagram users.

5 Tips For Scheduling Social Content—And Your 2022 Social Media Calendar Template

Systems for staying organized on social media are just like the social profiles themselves: all have their own unique style. As long as it works for you, it should work—but we have a few recommendations for keeping everything on track.

Shopping & Monetization on Social Media: How Instagram Plans to Empower Creators

Instagram is cooking up some interesting concoctions behind closed doors—and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.

Here’s What iOS 14 Means For Your Business’s Facebook Ads

It’s not often that Facebook aims a clear shot across the bow at another tech company. When they do, we take notice.

Facebook Analytics is Shutting Down. Here are the Tools You Can Use Instead

Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business—especially if you’ve jumped on the “Facebook for ecommerce” train in recent years—this might sound kinda scary.

Pinterest Advertising Guide: What To Know Before You Launch

So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now? Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).

Social Media Advertising Guide: Why Paid Pinterest Is Worth The Spend

We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.

10 Social Media Tips for Small Business Saturday 2020

This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

In case you’re leaning towards the latter group, we’ve compiled a list to help you grapple the basics of TikTok before you start posting.

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before: “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

5 Strategies For Instagram Live (and Other Social Media Livestreaming Opportunities)

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

Staying Social, Remotely: 11 Features We Love About Buffer, Our Social Media Scheduling Tool

These days, it’s more important than ever to keep your social media profiles active and engaging audiences—especially since people are spending more time than ever scrolling through the social feeds each day.

Instagram Stories Are Important Social Media Content. Here’s How To Use Them Wisely.

These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.

7 Mistakes for Agencies to Avoid When Onboarding Social Media Clients

As with so much in life & marketing, the key to a successful onboarding process is having a plan. But you might be surprised by how few agencies actually have an established process for social media onboarding.

Boost Your Conversion Tracking With Facebook’s Expanded Automatic Advanced Matching

Conversion tracking... it’s one of those things that seems like it should be simple, but it’s not always so straightforward.

10 Examples Of Great Marketing From Quora & The Strategies You Can Steal For Your Next Campaign

The Q&A platform Quora is alive and kicking. The website is filled with thousands of active forums—called topics—where users pose and answer queries on a variety of subjects. You can find information on just about anything, from personal finance to zombies.

4 Common Mistakes To Avoid With Facebook Conversion Attribution

Whether you’re a seasoned Facebook Ads pro or it’s your first time thinking about a Conversions campaign, it’s probably helpful to take a closer look at what we mean when we talk about “conversion tracking.”

The Case Of The Disappearing Instagram Likes: How To Handle The App’s Recent Update

“Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet.

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.

Taking The Leap Into Reddit Marketing

Here’s how you can welcome Reddit into your social strategy with open arms.

Traffic Trends: What's Up Facebook?

We’ve said it before and we’ll say it again: any site, service, or platform that’s around today - even the biggest kids on the playground - could go away tomorrow.

Facebook - What’s Next?

Facebook has been in the news a lot lately, and not for the right reasons. If you’re concerned about what’s happening right now, I don’t blame you - the number, size, and scale of the issues at play here it can make your head spin.

Local Search Strategy - It’s Time to Optimize for Facebook

If anyone tells you that Facebook is "dead" or that nobody is on Facebook anymore, question their judgement. First, there are no absolutes in marketing. Second, Facebook is far from "dead", "irrelevant", or any other negative buzz word. Need proof? The social network once more is innovating in ways that are catching the SEO community by pleasant surprise. And when you can catch a few thousand bloggers by surprise, you are doing something right.

5 Free Tools To Save You Time & Boost Your Social Media Game

When time is in short supply, social media is often the first thing to fall by the wayside for most business owners. But consider this: You go to a Facebook page full of engaging, daily updates and a competitor that hasn’t posted since 2012. Which business gets your vote of confidence?