If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.
Whether you’re a founder of a start-up looking to take the next step in the life of your brand, seeking a change for an outdated branding strategy, or preparing for a brand discovery meeting with a new client, the branding process can be a challenge that requires some serious thought to get off the ground.
