If you’ve been in the marketing world at any point in the last decade, you’ve definitely heard the refrain “Content is King.”
As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.
Here’s something funny though: the same lesson learned from a classic quickdraw is also a good lesson to be applied to your website. It’s all about speed.
In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.
As with all things new, GA4 is very different from what we data scientists have come to know and love.
Saying “this is going to take some getting used to” is a bit of an understatement.
So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now?
Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).
We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.
Let’s talk about the latter. Here’s what makes paid advertising on Pinterest worth the effort, plus tips for bringing your campaigns to life.
This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?
In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?