Okay, maybe not world domination - but with a smart email strategy and the ease of automation, you can craft a marketing journey that wins out over the competition without needing to lift a finger. But the whole thing is driven by one golden rule: getting your message in front of potential customers is easy; making them care is an entirely different story.
When you’ve got a long commute home (like me, around an hour each way), you get to thinking about the important things in life - including football.
These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.
Through (painful) trial and error, we know the secret to choosing between bad fast food on a long road trip: sometimes it’s best to focus less on the “positives” and to instead think, Which is going to hurt less tomorrow morning?