Insights

January 29, 2020 | Blog

4 Common Mistakes To Avoid With Facebook Conversion Attribution

Whether you’re a seasoned Facebook Ads pro or it’s your first time thinking about a Conversions campaign, it’s probably helpful to take a closer look at what we mean when we talk about “conversion tracking.” 

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January 22, 2020 | Blog

The Case Of The Disappearing Instagram Likes: How To Handle The App’s Potential Update

 “Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet. 

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January 15, 2020 | Blog

Digital Marketing on Quora: 5 Questions Marketers Need To Ask About The Online Q&A Community

If you’re among the 35% of Americans on Quora, you probably already know that the popular online Q&A platform is a great resource for answering burning questions with the help of an active community of engaged users. 

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January 08, 2020 | Blog

5 Tips For Scheduling Social Content—And Your 2020 Social Media Calendar Template

Systems for staying organized on social media are just like the social profiles themselves: all have their own unique style. As long as it works for you, it should work—but we have a few recommendations for keeping everything on track.

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December 09, 2019 | Blog

Celebrating A Long Time Partner with Shea Concrete Products

It’s rewarding to see a partner reach a milestone of success after seven decades in business.

But it’s another thing entirely to know that you’re a part of what helps drive that progress forward, even all these years later.

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November 14, 2019 | SEO

Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content

Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.

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November 04, 2019 | SEO

Count What Counts: Vanity Metrics & True KPIs

As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report. 

However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.

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October 22, 2019 | Email Marketing

It’s Lit! (mus): 13 Features We Love In Our New Email Marketing Tool

We do a lot of emails. A lot.

With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.

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