A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.

If for some reason converting leads isn’t what your business is after, close your browser and take a breather - you won't be getting much out of this article. If, however, your business is looking to engage with the billions of potential customers out there on the internet and advance the story around your brand, then there are a few things about proper CTA usage you really ought to know.

Read more: The Science of a Well-Placed Call-to-Action

If your site collects data like names, emails, phone numbers, or credit card information, you’ve probably already put a good deal of thought into security. But if you haven’t taken the steps to protect your visitors and your site with an SSL certificate and migrated your site to HTTPS, that data may not be as safe as it could be - and Google is taking action.

Read more: Google is Requiring HTTPS For All Secure Sites on Chrome

For just over a year now, we and the rest of the tech world have been intrigued, if not a little mystified, over the capabilities built into Drupal 8. That’s thanks, mainly, to its impressive collection of over 200 new features - the result of Drupal’s starting development from the ground up for this newest version. With a wide array of custom development options combined with a mobile-first mindset, Drupal 8 offers tools some developers can hardly contain their excitement about. Others, however, may still be left feeling like it’s not yet fleshed out enough for full implementation.

Read more: What You Should Expect From Drupal 8 - One Year In

Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messagingthat much simpler.

The push to encourage easier mobile connections between consumers and businesses is hardly a surprise - especially with Millennial mobile phone ownership rates somewhere around 97-percent. That’s why it’s no surprise that Google will soon be automatically enrolling all existing mobile AdWords Ads with call extensions for businesses.

Read more: Google Is Automatically Launching Call Extensions in All Mobile AdWord Ads