Insights

July 29, 2016 | All About Altos

Ben Chauvette - All About The A

Friends, family, a team? We’re not sure what to call the group here at Altos, but what we are sure of is how much we enjoy the 40+ hours a week we spend in each other’s company. We’re all interesting in our own ways, but without working directly alongside us we’re a little worried that those who only know our "work" don’t know enough! That’s why we’re starting a series called "All About The A" to help you get familiar. So, as we still don’t know exactly what to call ourselves, we hope that this series will help you realize that our "team" is a winning one.

Our leadoff hitter in this new series is Ben Chauvette. Ben’s a developer at Altos with a lot to say about hot beverages. Here’s more, in his own words:

Read Article

July 21, 2016 | Social Media

Facebook Tests New Layout for Brand Pages

Every now and again Facebook likes to freshen things up. The last time brand pages saw a visual refresh was in 2014, which in the internet world, was ages ago.

Read Article

July 19, 2016 | SEO

Are You On The List? Angie’s List Drops Paywall

Angie's List just got less exclusive, aka they just added everybody’s favorite four letter word to their business model: free. The announcement made back in March, that the reputable online review site would adopt a, dare we say, Yelp-like model, has finally come to fruition. The site will now be free for users to search for services and leave reviews. This is a major, but necessary shake up for the company that didn’t turn a yearly profit for 4 straight years. Angie’s List now has competitive growth potential, and it affects your business much more than a lackluster review might.

Read Article

July 13, 2016 | All About Altos

Gotta Catch ‘Em All: Pokémon Is The New Pokémon

There's a Clinton running for President, Blink 182 has a #1 Billboard album, and everybody is playing Pokémon. The Year is… 2016? Nostalgia for the best decade ever is at an all-time high and the geniuses over at Niantic (a Google startup) knew exactly what game would be "the very best" to bring back.

Well, Niantic didn’t exactly bring it back. While most of us grew up and broke out of our Pokéballs, kids across the globe haven’t stopped playing different iterations of the game. The Pokémon Company shipped out 21.5 billion trading cards in 2015 and raked in $2.1 billion in revenue. What the Google startup did do, however, was take a beloved franchise and put it into the hands of adults. Adults who are now literally running around the streets of America looking for Pokémon.

Read Article

July 07, 2016 | Social Media

News-Feed Values: It’s Facebook’s Internet, Brands Are Just Living In It

Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…

Read Article

July 01, 2016 | Social Media

When LinkedIn Professionals Have Their Heads in Microsoft’s Cloud, Both Companies Win

Since the announcement that Microsoft was buying LinkedIn, a lot of folks have questioned the $26.2 billion price tag associated. Is it a lot of money for a company pulling in a relatively stagnant $3 billion in revenue? Or is it the right amount for a company with over 430 million members and user growth on the rise? We’re going with the latter, as Microsoft’s cloud solutions and robust Office365 application can only enhance the user experience and draw in more LinkedIn members.

Read Article

June 23, 2016 | SEO

Google Is Testing Texting: Send A Text To Brands Directly From Search Ads

Earlier this week, Search Engine Roundtable, reported on a new product offering currently in a beta test with Google.

"...Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad. The new ad extension looks like the call extension where you can click to call the advertiser but instead, here you can click to text."

Read Article

June 10, 2016 | All About Altos

Insight: An Internship at Altos

After a grueling four weeks working with the best and brightest of our marketing team, Jacob, our stellar summer intern, has emerged a new man. He’s plumbed the depths of our marketing department, helped us out on too many projects to name, and is now looking forward to his future career as a marketing whiz. After working with him, we think he’s well on his way to marketing stardom.

Read Article

Let's Put Our Minds Together.

Work With Us