Insights

February 12, 2016 | All About Altos

Altos Names Kathy Sevigny President And Partner

Altos, a Bedford, NH based full-service digital marketing agency, announced today that Kathy Sevigny has been named President and Partner effective immediately. Tony Matos, Founder and President of Altos for nearly 13 years, will continue to oversee operations of the agency as the Chief Executive Officer -- the first to hold this title at the agency.

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January 21, 2016 | All About Altos

We're Growing Again: Copywriter/Social Media & Content Strategist

Altos is growing again! We are looking for a Copywriter, Social Media and Content Strategist to create relevant, compelling, and engaging copy/content that deepens our clients’ relationships with their customers across all points of contact.

Primary Duties and Responsibilities

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December 16, 2015 | Social Media

Local Search Strategy - It’s Time to Optimize for Facebook

If anyone tells you that Facebook is "dead" or that nobody is on Facebook anymore, question their judgement. First, there are no absolutes in marketing. Second, Facebook is far from "dead", "irrelevant", or any other negative buzz word. Need proof? The social network once more is innovating in ways that are catching the SEO community by pleasant surprise. And when you can catch a few thousand bloggers by surprise, you are doing something right.

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November 24, 2015 | SEO

Beyond Black Friday: Profitable Marketing Tactics For Holiday Deal Promotions

When you hear the term “Black Friday” what comes to mind? Probably the glut of disruptive traffic on the roads and in most stores, the onslaught of holiday advertisements, and the herds of insatiable shoppers clamoring to get the best deals the day after Thanksgiving.

After all, that is the true origin of the term according to Wikipedia.

But maybe you crave those "doorbuster" deals on products. If so, you aren’t alone. We are hardwired to be deal-seeking machines and that is what the day is really all about. We wait all year for these deals. As a smart business owner (or marketer) you know this just the same, and you should jump on these opportunities to cash in while the cashing is good.

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October 30, 2015 | Social Media

Facebook Expands Search, What Does This Mean For Your SEO?

We have quoted Greek philosopher Heraclitus before, and will again: "The only thing that is constant is change." Facebook must have this quote plastered on their walls because they’re at it again.

The social media powerhouse recently announced that they have indexed over 2 trillion posts and are taking steps to refine their search capabilities. They even have a new blog, Search FYI dedicated to this topic.

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September 29, 2015 | SEO

Google Makes Massive Splash on Day 1 of Advertising Week

If you didn’t know, this week is #AWXII (the signature hashtag and abbreviation for The 12th Annual Advertising Week). This annual confab of industry leaders and ad professionals in New York City isn’t as large as the better-known SXSW or CEDIA, but it is a very important -- and often underreported -- conference.

On day one Google decided to open things with a pretty sizeable new product announcement. Safe to say, marketers and businesses were all ears. The search engine behemoth tends to keep announcements like this close to their chest, so when they show their hand it deserves special attention.

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September 15, 2015 | SEO

10 Guaranteed Tactics to Make Blogging A Breeze (Part II)

So how goes your blogging adventure? Have you found your voice? We forgot to mention last week, get to the point in your blogging. Your readers probably have a checklist of others things they could be doing with their time and will appreciate your directness. So without further adieu, we continue our journey...

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September 08, 2015 | SEO

10 Sanity-Saving Ways to Make Blogging A Breeze (Part I)

"The journey of a thousand miles begins with a single step." – Lao Tzu (and anyone that has ever managed a blog.)

As with exercise, learning a language, getting into yoga or anything else that us humans tend to promise to tomorrow, starting a blogging routine is one of the hardest parts of blogging itself. Mr. Tzu was onto something, but he forgot to mention just one thing; walking a thousand miles isn’t for the unprepared or faint of heart. The same goes for managing a blog.

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