It seems like anytime we discuss content creation, there’s one overarching idea that goes almost unquestioned: everything should go on the blog. But in the face of an evolving Google and changing SEO practices, the classic “everything-on-the-blog” approach may not stand the test of time - and that’s where content silos come in.
A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.
If your site collects data like names, emails, phone numbers, or credit card information, you’ve probably already put a good deal of thought into security. But if you haven’t taken the steps to protect your visitors and your site with an SSL certificate and migrated your site to HTTPS, that data may not be as safe as it could be - and Google is taking action.
For just over a year now, we and the rest of the tech world have been intrigued, if not a little mystified, over the capabilities built into Drupal 8. That’s thanks, mainly, to its impressive collection of over 200 new features - the result of Drupal’s starting development from the ground up for this newest version. With a wide array of custom development options combined with a mobile-first mindset, Drupal 8 offers tools some developers can hardly contain their excitement about. Others, however, may still be left feeling like it’s not yet fleshed out enough for full implementation.
Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messaging that much simpler.
Our developers are amazing - especially when we really flex our muscle. For example: we recently built a new, custom Drupal site and storefront for Granite State Grave Markers, who have provided custom-engraved grave markers to customers across the country for decades by offering shoppers the chance to design their own unique stone using a simple online interface. But needing an upgrade to both their marketing site and their online ordering platform, they called on Altos to take on a custom design.
Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.