Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messaging that much simpler.
Our developers are amazing - especially when we really flex our muscle. For example: we recently built a new, custom Drupal site and storefront for Granite State Grave Markers, who have provided custom-engraved grave markers to customers across the country for decades by offering shoppers the chance to design their own unique stone using a simple online interface. But needing an upgrade to both their marketing site and their online ordering platform, they called on Altos to take on a custom design.
Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.
In this office, it’s pretty easy to get to know the people working around you. Between quick bump-intos at the coffee machine and the occasional libation at the end of a week, we sometimes take for granted just how connected we can all be here at Altos. But with the addition of a new member to the team, it’s nice to take some time and get to know a little bit more about who we’ll be rubbing elbows with.
That’s why we’re happy to welcome our newest team member and Account Manager, Sarah Szopa, to the Altos family. We sat down with Sarah for another edition of All About the A, where she had a lot to say about her love of unconventional pizza toppings and her plans to be a practical millionaire.
It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.
Companies are, undeniably, living entities. They may not be so literally corporeal as you and I, but what makes companies "alive" is the people who make up each organization. The success (or lack thereof) of a company may be the result of actions by the people who make up that corporation - but it doesn't have to stop at the bottom line. Sometimes, those same people who give a company its viability also give it its character - and for a few companies, this can mean showing a little heart in times of trouble.
It’s incredible to look back on where we started, and how significantly our team has grown from Atlos’ first steps, to our swift stroll, and now we’re running. We’re excited to announce that we’re still growing and looking to expand our unique and dedicated team!
Can you imagine yourself among our diverse group of dedicated and hardworking professionals (some rocking slippers, some in suits and slippers)? Well, you might be the perfect candidate we’re looking for…