These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.
Through (painful) trial and error, we know the secret to choosing between bad fast food on a long road trip: sometimes it’s best to focus less on the “positives” and to instead think, Which is going to hurt less tomorrow morning?
Here’s a healthy dose of irony: I’m writing a whole post about calls to action and I’m not going to finish with a call to action. No button. No marketing lingo. No “click here for the 5 things I learned, but you’ll have to submit your email first! muahaha!” Some suits would probably consider it the ultimate marketing faux pas, but I like our readers, so this is simply an article full of realness from your friendly* Unbounce Expert. (*Unless you scrolled down to see if I was lying about the whole CTA thing.)
Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.