Insights

July 13, 2016 | All About Altos

Gotta Catch ‘Em All: Pokémon Is The New Pokémon

There's a Clinton running for President, Blink 182 has a #1 Billboard album, and everybody is playing Pokémon. The Year is… 2016? Nostalgia for the best decade ever is at an all-time high and the geniuses over at Niantic (a Google startup) knew exactly what game would be "the very best" to bring back.

Well, Niantic didn’t exactly bring it back. While most of us grew up and broke out of our Pokéballs, kids across the globe haven’t stopped playing different iterations of the game. The Pokémon Company shipped out 21.5 billion trading cards in 2015 and raked in $2.1 billion in revenue. What the Google startup did do, however, was take a beloved franchise and put it into the hands of adults. Adults who are now literally running around the streets of America looking for Pokémon.

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July 07, 2016 | Social Media

News-Feed Values: It’s Facebook’s Internet, Brands Are Just Living In It

Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…

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July 01, 2016 | Social Media

When LinkedIn Professionals Have Their Heads in Microsoft’s Cloud, Both Companies Win

Since the announcement that Microsoft was buying LinkedIn, a lot of folks have questioned the $26.2 billion price tag associated. Is it a lot of money for a company pulling in a relatively stagnant $3 billion in revenue? Or is it the right amount for a company with over 430 million members and user growth on the rise? We’re going with the latter, as Microsoft’s cloud solutions and robust Office365 application can only enhance the user experience and draw in more LinkedIn members.

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June 23, 2016 | SEO

Google Is Testing Texting: Send A Text To Brands Directly From Search Ads

Earlier this week, Search Engine Roundtable, reported on a new product offering currently in a beta test with Google.

"...Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad. The new ad extension looks like the call extension where you can click to call the advertiser but instead, here you can click to text."

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June 10, 2016 | All About Altos

Insight: An Internship at Altos

After a grueling four weeks working with the best and brightest of our marketing team, Jacob, our stellar summer intern, has emerged a new man. He’s plumbed the depths of our marketing department, helped us out on too many projects to name, and is now looking forward to his future career as a marketing whiz. After working with him, we think he’s well on his way to marketing stardom.

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June 07, 2016 | Social Media

Social Media & Small Business: A Strong Partnership

Do you consider social media platforms small business friendly? We sure do! And now's your chance to take advantage. With platforms like Instagram rolling out new updates and Facebook continuing to push small business friendly product offerings, now is the time to hop on board. We use social media platforms for a variety of clients, in a variety of verticals, as part of a larger integrated marketing strategy. We believe they are the ideal place to display your message and increase engagement.

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April 01, 2016 | All About Altos

Altos Sustains Growth, Integrates Krispy Kreme into Expansion

In Don Draper's world, your brand is everything. Fortunes are made and broken on the backs of progressive, innovative brands. Your Apples, Googles, and Arby's(s) would be nothing but minnows in a pond without their aggressive marketing strategies.

Similarly, employee retention is at the heart of any serious digital operation. You need not only the best talent, but their undying loyalty as well. These are two difficult problems that all companies have to struggle with sooner or later. But after weeks of intense deliberation among Altos’ senior executives (during which only two interns perished), our crack team handcrafted a solution:

Altos. Krispy Kreme. Brand. Synergy.

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March 03, 2016 | SEO

New Fourth Ad Position in Search Results — Major Shake Up for Paid & Organic Results

The sky is not falling. We repeat: The sky is not falling. Many people in the search community are saying quite the opposite after Google’s latest announcement that they are changing desktop search results. What did they change exactly? Now, instead of three results at the top of the page and then a right column of ads, there are four paid positions and no right side ads. The product listing ads and knowledge graph will still display for relevant queries.

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