In his annual start-of-the-year Facebook Missal, Mark Zuckerberg brought down some hard truth about the state of the blue-and-white kingdom: trust between Facebook and users is at an all-time low.
Okay, maybe not world domination - but with a smart email strategy and the ease of automation, you can craft a marketing journey that wins out over the competition without needing to lift a finger. But the whole thing is driven by one golden rule: getting your message in front of potential customers is easy; making them care is an entirely different story.
When you’ve got a long commute home (like me, around an hour each way), you get to thinking about the important things in life - including football.
These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.
Through (painful) trial and error, we know the secret to choosing between bad fast food on a long road trip: sometimes it’s best to focus less on the “positives” and to instead think, Which is going to hurt less tomorrow morning?
Here’s a healthy dose of irony: I’m writing a whole post about calls to action and I’m not going to finish with a call to action. No button. No marketing lingo. No “click here for the 5 things I learned, but you’ll have to submit your email first! muahaha!” Some suits would probably consider it the ultimate marketing faux pas, but I like our readers, so this is simply an article full of realness from your friendly* Unbounce Expert. (*Unless you scrolled down to see if I was lying about the whole CTA thing.)