Insights
Sliders Suck
Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.
OK Google: Tell Me How Voice Search Is Changing SEO
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
You Can’t Afford to Ignore Email Marketing
Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.
7 Ways To Make Your UX Stand Out in 2017
It’s easy to be satisfied with a site that “gets the job done.” For a business whose site maybe isn’t their biggest driver of sales, or who doesn’t count on a digital storefront as the natural first point of contact, the thought of putting time and money into a website redesign may seem unnecessary. That’s a perfectly fine assessment - unless, of course, you actually want your business website to continue to grow, succeed, and reach new customers. If so, then improving your user experience isn’t just a great idea - it’s imperative, and failing to do so can leave your site struggling to keep up with the competition.
Using Content Silos To Organize Your Site and Improve Your Rankings
It seems like anytime we discuss content creation, there’s one overarching idea that goes almost unquestioned: everything should go on the blog. But in the face of an evolving Google and changing SEO practices, the classic “everything-on-the-blog” approach may not stand the test of time - and that’s where content silos come in.
The Science of a Well-Placed Call-to-Action
A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.
Google is Requiring HTTPS For All Secure Sites on Chrome
If your site collects data like names, emails, phone numbers, or credit card information, you’ve probably already put a good deal of thought into security. But if you haven’t taken the steps to protect your visitors and your site with an SSL certificate and migrated your site to HTTPS, that data may not be as safe as it could be - and Google is taking action.
What You Should Expect From Drupal 8 - One Year In
For just over a year now, we and the rest of the tech world have been intrigued, if not a little mystified, over the capabilities built into Drupal 8. That’s thanks, mainly, to its impressive collection of over 200 new features - the result of Drupal’s starting development from the ground up for this newest version. With a wide array of custom development options combined with a mobile-first mindset, Drupal 8 offers tools some developers can hardly contain their excitement about. Others, however, may still be left feeling like it’s not yet fleshed out enough for full implementation.