Insights
Google’s Switch To A Mobile First Index: Who Will Be Affected, And Why You Should Care
Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.
Sarah Szopa - All About the A
In this office, it’s pretty easy to get to know the people working around you. Between quick bump-intos at the coffee machine and the occasional libation at the end of a week, we sometimes take for granted just how connected we can all be here at Altos. But with the addition of a new member to the team, it’s nice to take some time and get to know a little bit more about who we’ll be rubbing elbows with.
That’s why we’re happy to welcome our newest team member and Account Manager, Sarah Szopa, to the Altos family. We sat down with Sarah for another edition of All About the A, where she had a lot to say about her love of unconventional pizza toppings and her plans to be a practical millionaire.
AdWords Message Extensions: Connect To Customers With Text
It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.
Tech Companies Prove They Can Feel The Love
Companies are, undeniably, living entities. They may not be so literally corporeal as you and I, but what makes companies "alive" is the people who make up each organization. The success (or lack thereof) of a company may be the result of actions by the people who make up that corporation - but it doesn't have to stop at the bottom line. Sometimes, those same people who give a company its viability also give it its character - and for a few companies, this can mean showing a little heart in times of trouble.
Altos is Hiring - Digital Marketing/SEO/PPC Specialist
It’s incredible to look back on where we started, and how significantly our team has grown from Atlos’ first steps, to our swift stroll, and now we’re running. We’re excited to announce that we’re still growing and looking to expand our unique and dedicated team!
Can you imagine yourself among our diverse group of dedicated and hardworking professionals (some rocking slippers, some in suits and slippers)? Well, you might be the perfect candidate we’re looking for…
Ben Chauvette - All About The A
Friends, family, a team? We’re not sure what to call the group here at Altos, but what we are sure of is how much we enjoy the 40+ hours a week we spend in each other’s company. We’re all interesting in our own ways, but without working directly alongside us we’re a little worried that those who only know our "work" don’t know enough! That’s why we’re starting a series called "All About The A" to help you get familiar. So, as we still don’t know exactly what to call ourselves, we hope that this series will help you realize that our "team" is a winning one.
Our leadoff hitter in this new series is Ben Chauvette. Ben’s a developer at Altos with a lot to say about hot beverages. Here’s more, in his own words:
Facebook Tests New Layout for Brand Pages
Every now and again Facebook likes to freshen things up. The last time brand pages saw a visual refresh was in 2014, which in the internet world, was ages ago.
Are You On The List? Angie’s List Drops Paywall
Angie's List just got less exclusive, aka they just added everybody’s favorite four letter word to their business model: free. The announcement made back in March, that the reputable online review site would adopt a, dare we say, Yelp-like model, has finally come to fruition. The site will now be free for users to search for services and leave reviews. This is a major, but necessary shake up for the company that didn’t turn a yearly profit for 4 straight years. Angie’s List now has competitive growth potential, and it affects your business much more than a lackluster review might.