For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms.
Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.
September is here, and summer is over. It’s a hard truth, but it’s a fact.
(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)
But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here.
We get the same question from a lot of clients:
“Why am I not seeing better performance from our email marketing?”
“We send a ton of email and get almost no activity... can you tell us what is going on?”
Clearly, there’s some concern by those struggling with email marketing - and they come to their agency or email partner looking for an answer.
Ever hear the expression, “What do you get the agency that has everything?”
Neither have we.
Recently (November 11th to be precise) I celebrated my 5th anniversary with Altos - and, for some reason, people seem to put more emphasis on celebrating milestones that end in a 0 or a 5.
(Why is 5 years better than 4, I don’t know. I’m a marketer not a psychologist… I just know what I know.)