The Case Of The Disappearing Instagram Likes: How To Handle The App’s Recent Update
“Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet.
Digital Marketing on Quora: 5 Questions Marketers Need To Ask About The Online Q&A Community
If you’re among the 35% of Americans on Quora, you probably already know that the popular online Q&A platform is a great resource for answering burning questions with the help of an active community of engaged users.
Celebrating A Long Time Partner with Shea Concrete Products
It’s rewarding to see a partner reach a milestone of success after seven decades in business.
But it’s another thing entirely to know that you’re a part of what helps drive that progress forward, even all these years later.
Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content
Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.
Count What Counts: Vanity Metrics & True KPIs
As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.
However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.
It’s Lit! (mus): 13 Features We Love In Our New Email Marketing Tool
We do a lot of emails. A lot.
With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.
Making Your Call-To-Action Work: Defining Goals For Optimal CRO
Lowering the barrier to conversion, or cheapening your goal?
Stop Trying to Go Viral: The Dangers of Bandwagon Marketing
Twitter is a strange place.
It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.