Friends, family, a team? We’re not sure what to call the group here at Altos, but what we are sure of is how much we enjoy the 40+ hours a week we spend in each other’s company. We’re all interesting in our own ways, but without working directly alongside us we’re a little worried that those who only know our "work" don’t know enough! That’s why we’re starting a series called "All About The A" to help you get familiar. So, as we still don’t know exactly what to call ourselves, we hope that this series will help you realize that our "team" is a winning one.
Our leadoff hitter in this new series is Ben Chauvette. Ben’s a developer at Altos with a lot to say about hot beverages. Here’s more, in his own words:
Angie's List just got less exclusive, aka they just added everybody’s favorite four letter word to their business model: free. The announcement made back in March, that the reputable online review site would adopt a, dare we say, Yelp-like model, has finally come to fruition. The site will now be free for users to search for services and leave reviews. This is a major, but necessary shake up for the company that didn’t turn a yearly profit for 4 straight years. Angie’s List now has competitive growth potential, and it affects your business much more than a lackluster review might.
There's a Clinton running for President, Blink 182 has a #1 Billboard album, and everybody is playing Pokémon. The Year is… 2016? Nostalgia for the best decade ever is at an all-time high and the geniuses over at Niantic (a Google startup) knew exactly what game would be "the very best" to bring back.
Well, Niantic didn’t exactly bring it back. While most of us grew up and broke out of our Pokéballs, kids across the globe haven’t stopped playing different iterations of the game. The Pokémon Company shipped out 21.5 billion trading cards in 2015 and raked in $2.1 billion in revenue. What the Google startup did do, however, was take a beloved franchise and put it into the hands of adults. Adults who are now literally running around the streets of America looking for Pokémon.
Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…