Insights

July 19, 2016 | SEO

Are You On The List? Angie’s List Drops Paywall

Angie's List just got less exclusive, aka they just added everybody’s favorite four letter word to their business model: free. The announcement made back in March, that the reputable online review site would adopt a, dare we say, Yelp-like model, has finally come to fruition. The site will now be free for users to search for services and leave reviews. This is a major, but necessary shake up for the company that didn’t turn a yearly profit for 4 straight years. Angie’s List now has competitive growth potential, and it affects your business much more than a lackluster review might.

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July 13, 2016 | All About Altos

Gotta Catch ‘Em All: Pokémon Is The New Pokémon

There's a Clinton running for President, Blink 182 has a #1 Billboard album, and everybody is playing Pokémon. The Year is… 2016? Nostalgia for the best decade ever is at an all-time high and the geniuses over at Niantic (a Google startup) knew exactly what game would be "the very best" to bring back.

Well, Niantic didn’t exactly bring it back. While most of us grew up and broke out of our Pokéballs, kids across the globe haven’t stopped playing different iterations of the game. The Pokémon Company shipped out 21.5 billion trading cards in 2015 and raked in $2.1 billion in revenue. What the Google startup did do, however, was take a beloved franchise and put it into the hands of adults. Adults who are now literally running around the streets of America looking for Pokémon.

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July 07, 2016 | Social Media

News-Feed Values: It’s Facebook’s Internet, Brands Are Just Living In It

Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…

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July 01, 2016 | Social Media

When LinkedIn Professionals Have Their Heads in Microsoft’s Cloud, Both Companies Win

Since the announcement that Microsoft was buying LinkedIn, a lot of folks have questioned the $26.2 billion price tag associated. Is it a lot of money for a company pulling in a relatively stagnant $3 billion in revenue? Or is it the right amount for a company with over 430 million members and user growth on the rise? We’re going with the latter, as Microsoft’s cloud solutions and robust Office365 application can only enhance the user experience and draw in more LinkedIn members.

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June 23, 2016 | SEO

Google Is Testing Texting: Send A Text To Brands Directly From Search Ads

Earlier this week, Search Engine Roundtable, reported on a new product offering currently in a beta test with Google.

"...Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad. The new ad extension looks like the call extension where you can click to call the advertiser but instead, here you can click to text."

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