Insights
Stop Trying to Go Viral: The Dangers of Bandwagon Marketing
Twitter is a strange place.
It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.
Taking The Leap Into Reddit Marketing
For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms.
8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices
Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.
Altos Summer Finds 2019
September is here, and summer is over. It’s a hard truth, but it’s a fact.
(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)
But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here.
Is The Keyword Irrelevant In Today’s SEO Game?
Google loves to change the game on those of us that practice Search Engine Optimization.
Email Marketing: Are You Your Own Worst Enemy?
We get the same question from a lot of clients:
“Why am I not seeing better performance from our email marketing?”
Or,
“We send a ton of email and get almost no activity... can you tell us what is going on?”
Clearly, there’s some concern by those struggling with email marketing - and they come to their agency or email partner looking for an answer.
The Altos Gift Guide: Holiday Gifts For Your Agency Crew
Ever hear the expression, “What do you get the agency that has everything?”
Neither have we.
A Moment of Reflection
Recently (November 11th to be precise) I celebrated my 5th anniversary with Altos - and, for some reason, people seem to put more emphasis on celebrating milestones that end in a 0 or a 5.
(Why is 5 years better than 4, I don’t know. I’m a marketer not a psychologist… I just know what I know.)