Insights

September 17, 2019 | Email Marketing

8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices

Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.

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September 13, 2019 | All About Altos

Altos Summer Finds 2019

September is here, and summer is over. It’s a hard truth, but it’s a fact.

(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)

But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here. 

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April 04, 2019 | SEO

Is The Keyword Irrelevant In Today’s SEO Game?

Google loves to change the game on those of us that practice Search Engine Optimization.

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January 03, 2019 | Email Marketing

Email Marketing: Are You Your Own Worst Enemy?

We get the same question from a lot of clients:

“Why am I not seeing better performance from our email marketing?”

Or,

“We send a ton of email and get almost no activity... can you tell us what is going on?”

Clearly, there’s some concern by those struggling with email marketing - and they come to their agency or email partner looking for an answer.

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December 12, 2018 | Blog

The Altos Gift Guide: Holiday Gifts For Your Agency Crew

Ever hear the expression, “What do you get the agency that has everything?”

Neither have we.

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November 28, 2018 | All About Altos

A Moment of Reflection

Recently (November 11th to be precise) I celebrated my 5th anniversary with Altos - and, for some reason, people seem to put more emphasis on celebrating milestones that end in a 0 or a 5.

(Why is 5 years better than 4, I don’t know. I’m a marketer not a psychologist… I just know what I know.)

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October 25, 2018 | Blog

A Site Migration Checklist for Seamless SEO

Anyone who’s gone through the process of packing up and moving into a new home or apartment knows that the process can be long, cumbersome, and full of confusion.

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September 14, 2018 | Blog

Make 'Em Want It: Using Gated Content For Lead Gen

Want to know one of the weirdest things about web content?

We want it more when we have to work for it.

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