Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.
September is here, and summer is over. It’s a hard truth, but it’s a fact.
(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)
But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here.
We get the same question from a lot of clients:
“Why am I not seeing better performance from our email marketing?”
“We send a ton of email and get almost no activity... can you tell us what is going on?”
Clearly, there’s some concern by those struggling with email marketing - and they come to their agency or email partner looking for an answer.
Ever hear the expression, “What do you get the agency that has everything?”
Neither have we.
Recently (November 11th to be precise) I celebrated my 5th anniversary with Altos - and, for some reason, people seem to put more emphasis on celebrating milestones that end in a 0 or a 5.
(Why is 5 years better than 4, I don’t know. I’m a marketer not a psychologist… I just know what I know.)
Want to know one of the weirdest things about web content?
We want it more when we have to work for it.