Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.
It’s easy to be satisfied with a site that “gets the job done.” For a business whose site maybe isn’t their biggest driver of sales, or who doesn’t count on a digital storefront as the natural first point of contact, the thought of putting time and money into a website redesign may seem unnecessary. That’s a perfectly fine assessment - unless, of course, you actually want your business website to continue to grow, succeed, and reach new customers. If so, then improving your user experience isn’t just a great idea - it’s imperative, and failing to do so can leave your site struggling to keep up with the competition.
It seems like anytime we discuss content creation, there’s one overarching idea that goes almost unquestioned: everything should go on the blog. But in the face of an evolving Google and changing SEO practices, the classic “everything-on-the-blog” approach may not stand the test of time - and that’s where content silos come in.