Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…

Read more: News-Feed Values: It’s Facebook’s Internet, Brands Are Just Living In It

Since the announcement that Microsoft was buying LinkedIn, a lot of folks have questioned the $26.2 billion price tag associated. Is it a lot of money for a company pulling in a relatively stagnant $3 billion in revenue? Or is it the right amount for a company with over 430 million members and user growth on the rise? We’re going with the latter, as Microsoft’s cloud solutions and robust Office365 application can only enhance the user experience and draw in more LinkedIn members.

Read more: When LinkedIn Professionals Have Their Heads in Microsoft’s Cloud, Both Companies Win

Earlier this week, Search Engine Roundtable, reported on a new product offering currently in a beta test with Google.

"...Google is testing a new AdWords ad extension that allows searchers to text information to the advertiser through the AdWords ad. The new ad extension looks like the call extension where you can click to call the advertiser but instead, here you can click to text."

Read more: Google Is Testing Texting: Send A Text To Brands Directly From Search Ads

After a grueling four weeks working with the best and brightest of our marketing team, Jacob, our stellar summer intern, has emerged a new man. He’s plumbed the depths of our marketing department, helped us out on too many projects to name, and is now looking forward to his future career as a marketing whiz. After working with him, we think he’s well on his way to marketing stardom.

Read more: Insight: An Internship at Altos