Insights

November 14, 2019 | SEO

Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content

Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.

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November 04, 2019 | SEO

Count What Counts: Vanity Metrics & True KPIs

As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report. 

However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.

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October 22, 2019 | Email Marketing

It’s Lit! (mus): 13 Features We Love In Our New Email Marketing Tool

We do a lot of emails. A lot.

With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.

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October 15, 2019 | SEO

Making Your Call-To-Action Work: Defining Goals For Optimal CRO

Lowering the barrier to conversion, or cheapening your goal?

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October 02, 2019 | Social Media

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place. 

It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement. 

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September 24, 2019 | Social Media

Taking The Leap Into Reddit Marketing

For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms. 

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September 17, 2019 | Email Marketing

8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices

Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.

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September 13, 2019 | All About Altos

Altos Summer Finds 2019

September is here, and summer is over. It’s a hard truth, but it’s a fact.

(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)

But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here. 

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