Insights
The Case Of The Disappearing Instagram Likes: How To Handle The App’s Recent Update
“Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet.
Digital Marketing on Quora: 5 Questions Marketers Need To Ask About The Online Q&A Community
If you’re among the 35% of Americans on Quora, you probably already know that the popular online Q&A platform is a great resource for answering burning questions with the help of an active community of engaged users.
5 Tips For Scheduling Social Content—And Your 2020 Social Media Calendar Template
Systems for staying organized on social media are just like the social profiles themselves: all have their own unique style. As long as it works for you, it should work—but we have a few recommendations for keeping everything on track.
Celebrating A Long Time Partner with Shea Concrete Products
It’s rewarding to see a partner reach a milestone of success after seven decades in business.
But it’s another thing entirely to know that you’re a part of what helps drive that progress forward, even all these years later.
Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content
Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.
Count What Counts: Vanity Metrics & True KPIs
As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.
However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.
It’s Lit! (mus): 13 Features We Love In Our New Email Marketing Tool
We do a lot of emails. A lot.
With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.
Making Your Call-To-Action Work: Defining Goals For Optimal CRO
Lowering the barrier to conversion, or cheapening your goal?