Insights
10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner
Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.
Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads
If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?
Web Navigation No-No’s: 8 Mistakes That Make For A Clunky Site Design
A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.
Email Marketing Tips: 3 Content Types To Help You Start Growing Your Mailing List
A successful email marketing strategy factors in several different variables. But let’s focus on where every great email marketing strategy starts: the content.
4 Steps To Creating The Perfect CTA for Your Website
There’s a lot you can learn from a good video game—including some good advice about website design.
Social Media Launch Checklist: Pinterest Business Edition
Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.
Boosted Posts vs. Ads: What's Best For Your Budget?
Stop me if you’ve heard this one before:
“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”
It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?
Social Media Launch Checklist: Facebook Edition
There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.