Google’s new Click-To-Message Ads will allow customers to text your business directly.

It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.

Read more: AdWords Message Extensions: Connect To Customers With Text

Companies are, undeniably, living entities. They may not be so literally corporeal as you and I, but what makes companies "alive" is the people who make up each organization. The success (or lack thereof) of a company may be the result of actions by the people who make up that corporation - but it doesn't have to stop at the bottom line. Sometimes, those same people who give a company its viability also give it its character - and for a few companies, this can mean showing a little heart in times of trouble.

Read more: Tech Companies Prove They Can Feel The Love

It’s incredible to look back on where we started, and how significantly our team has grown from Atlos’ first steps, to our swift stroll, and now we’re running. We’re excited to announce that we’re still growing and looking to expand our unique and dedicated team!

Can you imagine yourself among our diverse group of dedicated and hardworking professionals (some rocking slippers, some in suits and slippers)? Well, you might be the perfect candidate we’re looking for…

Read more: Altos is Hiring - Digital Marketing/SEO/PPC Specialist

Friends, family, a team? We’re not sure what to call the group here at Altos, but what we are sure of is how much we enjoy the 40+ hours a week we spend in each other’s company. We’re all interesting in our own ways, but without working directly alongside us we’re a little worried that those who only know our "work" don’t know enough! That’s why we’re starting a series called "All About The A" to help you get familiar. So, as we still don’t know exactly what to call ourselves, we hope that this series will help you realize that our "team" is a winning one.

Our leadoff hitter in this new series is Ben Chauvette. Ben’s a developer at Altos with a lot to say about hot beverages. Here’s more, in his own words:

Read more: Ben Chauvette - All About The A