Insights

June 14, 2013 | Email Marketing

Writing for a Mobile World

Mobile WebToday, nearly everyone from middle school students to grandparents can be found using a mobile device to access email accounts, check social media sites or browse the web. For business owners, this makes it critical to consider the mobile audience when writing content for websites, blogs and email.

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June 05, 2013 | Social Media

The Scoop on Social Media Hacking

HackingWhen the Associated Press sent false tweets about explosions at the White House this April, the Dow Jones industrial average quickly fell 143 points. The Associated Press, Burger King, E! Online, and Jeep are only a handful of companies which have had their Facebook or Twitter pages compromised within the last few months. While the circumstances of each hacking scandal are different, knowing how to effectively protect your company from hackers can prevent a social media disaster.

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May 01, 2013 | Social Media

Video Marketing: On the Brink of Something Big

VideoSince it’s debut at the start of the year, Twitter’s Vine is already the most downloaded free app within the App Store (iOS). Users can direct, film, embed and share six second videos with their friends and fans. The video sharing doesn't stop there - multiple advertising reports suggest by the year 2016, video will consist of more than half of all Internet traffic. Learn why there’s never been a more opportune time to invest in video marketing today!

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January 30, 2013 | Social Media

We’re Talking ‘Bout Practice

B-ballWhy Seasonal Businesses Should Invest in Year-round Social Media

In the 2001-2002 NBA season, Allen Iverson of the Philadelphia 76ers got his butt handed to him by the Boston Celtics during the first round of playoffs. After the game, Iverson was blamed for the loss because he reportedly missed practices. When confronted with this accusation, Iverson dismissed practice as trivial to the game of basketball, by uttering the famous words; “We’re talking ‘bout practice, man”.

When it comes to off-season marketing for your seasonal business, don’t pull an Allen Iverson. Instead, pull a Larry Bird. The man was notorious for practicing non-stop, especially during the off-season. Think of off-season social media as a practice tool for your seasonal business. It may not be game time, but promoting your product during the off-season will make you as prepared as ever for opening day.

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January 11, 2013 | Social Media

World Wide Women’s Web

WomenWebJames Brown may have coined the phrase “This is a man’s world,” but new women only websites are taking over the online community in a big way.

Womenweb.com, launched just before the new year, is an online community for women which features blogs and information on technology and business, entertainment, food and beverage, sports, politics, fashion, lifestyle and interests, travel, news and more.

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November 28, 2012 | Email Marketing

Pinterest Launches a New Business Site

PinterestPinterest is one of the fastest growing social networks in the world and had proven to be one of the best websites for photo sharing. More than half of the population would describe themselves as visual learners, thus a site that essentially displays only visual content has seen immense success. Users can create numerous boards on Pinterest to categorize their interests, such as fashion, food, or motivational inspiration. Users typically do not always know each other personally, yet they are very likely to follow each other’s boards because of similar interests. With that being said, Pinterest allows for more interactions between users than Facebook or even Twitter. Up until now, Pinterest only offered the option of having an individual account. This meant that companies could have a Pinterest profile; however, it would not look any different from the profiles of the general public. Recently, Pinterest introduced its business site that allows businesses to have their own distinctive presence on the site.

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November 27, 2012 | Social Media

Facebook Introduces New Features for Businesses

When scrolling through a Facebook news feed, you are often bombarded with friends’ pictures, status updates, recipe links, cute animals, etc. Sure, these posts are entertaining, but from a business standpoint, your company’s posts may often go unnoticed amongst all the clutter. Facebook realized that it needed to be more proactive in helping businesses increase their exposure; therefore, it recently unveiled the new “Pages Feed”.

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March 13, 2012 | All About Altos

Altos Marketing Announces Key Addition

Kathy.SevignyAltos Marketing, located in Bedford, recently announced the addition of Kathy Sevigny to the position of Director of Client Development. In this newly-created role, Kathy will be responsible for client strategy and development, new business acquisition and maximizing web marketing opportunities for the agency's rapidly growing portfolio of clients.

She brings to this position more than 15 years of marketing, communications, client management and business development experience in corporate, retail and agency environments. A native of New Hampshire and a University of New Hampshire graduate, Kathy previously worked for Chicago-based General Growth Properties where she was responsible for managing national marketing campaigns and corporate partnerships.

Altos Marketing, located in Bedford, is a leader in digital marketing with a nine year track record specializing in web design and development, eCommerce, search, and social media marketing.

Kathy can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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