Insights

July 23, 2013 | Social Media

3 Tips for Better Digital Content Marketing

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Even as social media revolutionizes the marketing landscape, content marketing continues to be a critical component of any digital marketing strategy. One of the most effective ways to attract people to your company and draw traffic to your website is by developing original content that is interesting to a wide variety of people. If done correctly, content marketing can enhance your business’s value to consumers significantly. Read on for our tips about improving your digital content marketing strategy.

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July 16, 2013 | Social Media

Twitter Advertising: Is It Effective?

TwitterAfter experimenting with advertising for the last few years, Twitter recently opened paid advertising to all users, and now any interested party can pay to have their content promoted. Entrepreneurs and businesses can advertise using promoted tweets and promoted accounts and can choose to spend as much or as little as they would like. In its early stages, Twitter advertising has proven to be effective for gaining followers and spreading content, but only when used correctly.

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July 01, 2013 | Social Media

The Power of the Pin

PinterestSince its launch in 2010, Pinterest has been quickly rising in the social media world and has now attracted over 40 million users. The concept of the site is fairly simple-- Users either upload their own photos or take images from websites and “pin” them to their profile on one of their “boards,” or pin categories. Clicking on the photo directs the user to the original source of the image on the web. For marketers, this creates the potential to drive major traffic to company websites through visual uploads. Here are a few of our basic tips for marketing your brand on Pinterest:

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June 21, 2013 | Social Media

Facebook Photo Comments: Changing Brand Marketing

Facebook CommentsThis June, Facebook unveiled an exciting new update-- the ability to upload photos into comments. Although some parts of this feature are still being tweaked, photo comments will soon create huge opportunities to change the way users engage with the site, particularly for brands. Discover why Facebook photo comments could be the next big thing in brand marketing:

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June 14, 2013 | Email Marketing

Writing for a Mobile World

Mobile WebToday, nearly everyone from middle school students to grandparents can be found using a mobile device to access email accounts, check social media sites or browse the web. For business owners, this makes it critical to consider the mobile audience when writing content for websites, blogs and email.

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June 05, 2013 | Social Media

The Scoop on Social Media Hacking

HackingWhen the Associated Press sent false tweets about explosions at the White House this April, the Dow Jones industrial average quickly fell 143 points. The Associated Press, Burger King, E! Online, and Jeep are only a handful of companies which have had their Facebook or Twitter pages compromised within the last few months. While the circumstances of each hacking scandal are different, knowing how to effectively protect your company from hackers can prevent a social media disaster.

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May 01, 2013 | Social Media

Video Marketing: On the Brink of Something Big

VideoSince it’s debut at the start of the year, Twitter’s Vine is already the most downloaded free app within the App Store (iOS). Users can direct, film, embed and share six second videos with their friends and fans. The video sharing doesn't stop there - multiple advertising reports suggest by the year 2016, video will consist of more than half of all Internet traffic. Learn why there’s never been a more opportune time to invest in video marketing today!

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January 30, 2013 | Social Media

We’re Talking ‘Bout Practice

B-ballWhy Seasonal Businesses Should Invest in Year-round Social Media

In the 2001-2002 NBA season, Allen Iverson of the Philadelphia 76ers got his butt handed to him by the Boston Celtics during the first round of playoffs. After the game, Iverson was blamed for the loss because he reportedly missed practices. When confronted with this accusation, Iverson dismissed practice as trivial to the game of basketball, by uttering the famous words; “We’re talking ‘bout practice, man”.

When it comes to off-season marketing for your seasonal business, don’t pull an Allen Iverson. Instead, pull a Larry Bird. The man was notorious for practicing non-stop, especially during the off-season. Think of off-season social media as a practice tool for your seasonal business. It may not be game time, but promoting your product during the off-season will make you as prepared as ever for opening day.

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