- July 14, 2011
It is no secret that television advertising is not what it used to be. The “Tivo” effect has resulted in many television viewers avoiding commercials all together. 40% of households now have a DVR. Other options for commercial-free viewing including online streaming through Hulu or Netflix, On Demand programming, and whole seasons of programming available on DVD.
With all of these viewers avoiding commercials, advertisers are not willing to pay the big dollars for advertisements that no one will see. If, as a network, you are able to convince viewers to watch your show live (and thus the commercials) you will be able to command top dollars. With less legitimate advertising slots available advertising rates for live events have risen dramatically. The best example of this is the Super Bowl. While television advertising rates have steadily declined, the rates for the Super Bowl have experienced a dramatic rise.
- July 11, 2011
Google Plus is not open to business pages yet, but plans are in the works for later this year. Christian Oestlien put out the official message in an unlisted YouTube video that can be viewed here http://www.youtube.com/watch?v=at_azOmh69A&feature=player_embedded
- June 14, 2011
As a business owner, you already know that your online brand is very important. Is it the face of your company in the digital world. An important element to your online brand is your Facebook business page. This is a place where your customers and fans can interact with you. They can learn about you and what you represent, and hopefully become ambassadors for your brand.
- May 10, 2011
Earlier this year, many were shocked when Google offered to buy Groupon for $6 billion. Even more were surprised when Groupon turned them down. Groupon did so because they saw themselves as the leader in a marketplace that was ready to explode. What Groupon offered was a no-risk way for companies to promote themselves. Groupon had built up a database of over 70 million users that had opted in to being sold to.