Insights

4 Common Mistakes To Avoid With Facebook Conversion Attribution

Whether you’re a seasoned Facebook Ads pro or it’s your first time thinking about a Conversions campaign, it’s probably helpful to take a closer look at what we mean when we talk about “conversion tracking.”

The Case Of The Disappearing Instagram Likes: How To Handle The App’s Recent Update

“Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet.

Digital Marketing on Quora: 5 Questions Marketers Need To Ask About The Online Q&A Community

If you’re among the 35% of Americans on Quora, you probably already know that the popular online Q&A platform is a great resource for answering burning questions with the help of an active community of engaged users.

Celebrating A Long Time Partner with Shea Concrete Products

It’s rewarding to see a partner reach a milestone of success after seven decades in business. But it’s another thing entirely to know that you’re a part of what helps drive that progress forward, even all these years later.

Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content

Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.

Count What Counts: Vanity Metrics & True KPIs

As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.

Making Your Call-To-Action Work: Defining Goals For Optimal CRO

Lowering the barrier to conversion, or cheapening your goal?

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.

Taking The Leap Into Reddit Marketing

Here’s how you can welcome Reddit into your social strategy with open arms.

8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices

Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.

Is The Keyword Irrelevant In Today’s SEO Game?

Google loves to change the game on those of us that practice Search Engine Optimization.

Email Marketing: Are You Your Own Worst Enemy?

We get the same question from a lot of clients: “Why am I not seeing better performance from our email marketing?” Or, “We send a ton of email and get almost no activity... can you tell us what is going on?”