Insights

October 12, 2020 | Blog

Why Authoritativeness Is Crucial To Getting Your Website Seen on Search

In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?

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October 01, 2020 | Social Media

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.

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September 09, 2020 | Social Media

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

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August 18, 2020 | Website Design

Web Navigation No-No’s: 8 Mistakes That Make For A Clunky Site Design

A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.

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August 10, 2020 | Email Marketing

Email Marketing Tips: 3 Content Types To Help You Start Growing Your Mailing List

A successful email marketing strategy factors in several different variables. But let’s focus on where every great email marketing strategy starts: the content.

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August 03, 2020 | Website Design

4 Steps To Creating The Perfect CTA for Your Website

There’s a lot you can learn from a good video game—including some good advice about website design.

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June 18, 2020 | Social Media

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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June 11, 2020 | Social Media

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before:

“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?

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