Here's a question for small businesses: how do you turn your most loyal customers into something even more... engaged? You'd be talking about moving that customer into a whole new phase of the customer journey, taking them from "the buyer" to "the brand advocate"—and that can be a whole lot more valuable.
If the current COVID-19 coronavirus situation has you feeling like it’s time to jump ship on paid advertising on Google and elsewhere, you’re not alone—but your best opportunity may actually be in staying strong, and not giving in to the fear.
It takes more than a good home office setup to make “working from home” work well for your team.
As with so much in life & marketing, the key to a successful onboarding process is having a plan. But you might be surprised by how few agencies actually have an established process for social media onboarding.
Conversion tracking... it’s one of those things that seems like it should be simple, but it’s not always so straightforward.
If you’ve been in the marketing world at any point in the last decade, you’ve definitely heard the refrain “Content is King.”
Whether you’re a founder of a start-up looking to take the next step in the life of your brand, seeking a change for an outdated branding strategy, or preparing for a brand discovery meeting with a new client, the branding process can be a challenge that requires some serious thought to get off the ground.
The Q&A platform Quora is alive and kicking. The website is filled with thousands of active forums—called topics—where users pose and answer queries on a variety of subjects. You can find information on just about anything, from personal finance to zombies.