Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.

Read more: You Can’t Afford to Ignore Email Marketing

It’s easy to be satisfied with a site that “gets the job done.” For a business whose site maybe isn’t their biggest driver of sales, or who doesn’t count on a digital storefront as the natural first point of contact, the thought of putting time and money into a website redesign may seem unnecessary. That’s a perfectly fine assessment - unless, of course, you actually want your business website to continue to grow, succeed, and reach new customers. If so, then improving your user experience isn’t just a great idea - it’s imperative, and failing to do so can leave your site struggling to keep up with the competition.

Read more: 7 Ways To Make Your UX Stand Out in 2017

It seems like anytime we discuss content creation, there’s one overarching idea that goes almost unquestioned: everything should go on the blog. But in the face of an evolving Google and changing SEO practices, the classic “everything-on-the-blog” approach may not stand the test of time - and that’s where content silos come in.

Read more: Using Content Silos To Organize Your Site and Improve Your Rankings

A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.

If for some reason converting leads isn’t what your business is after, close your browser and take a breather - you won't be getting much out of this article. If, however, your business is looking to engage with the billions of potential customers out there on the internet and advance the story around your brand, then there are a few things about proper CTA usage you really ought to know.

Read more: The Science of a Well-Placed Call-to-Action