Insights

October 15, 2019 | SEO

Making Your Call-To-Action Work: Defining Goals For Optimal CRO

Lowering the barrier to conversion, or cheapening your goal?

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October 02, 2019 | Social Media

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place. 

It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement. 

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September 24, 2019 | Social Media

Taking The Leap Into Reddit Marketing

For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms. 

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September 17, 2019 | Email Marketing

8 Ways to Ensure No One Reads Your Emails: Email Marketing Worst Practices

Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.

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September 13, 2019 | All About Altos

Altos Summer Finds 2019

September is here, and summer is over. It’s a hard truth, but it’s a fact.

(OK, so we live in New England… autumn could be worse. Plus, it’s nearly ski season—and the excitement in the air is palpable.)

But even though summer is just about over here in New Hampshire, we certainly didn’t waste the beautiful weather while it was here. 

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