Insights

November 14, 2019 | SEO

Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content

Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.

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November 04, 2019 | SEO

Count What Counts: Vanity Metrics & True KPIs

As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report. 

However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.

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October 22, 2019 | Email Marketing

It’s Lit! (mus): 13 Features We Love In Our New Email Marketing Tool

We do a lot of emails. A lot.

With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.

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October 15, 2019 | SEO

Making Your Call-To-Action Work: Defining Goals For Optimal CRO

Lowering the barrier to conversion, or cheapening your goal?

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October 02, 2019 | Social Media

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place. 

It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement. 

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