In Don Draper's world, your brand is everything. Fortunes are made and broken on the backs of progressive, innovative brands. Your Apples, Googles, and Arby's(s) would be nothing but minnows in a pond without their aggressive marketing strategies.

Similarly, employee retention is at the heart of any serious digital operation. You need not only the best talent, but their undying loyalty as well. These are two difficult problems that all companies have to struggle with sooner or later. But after weeks of intense deliberation among Altos’ senior executives (during which only two interns perished), our crack team handcrafted a solution:

Altos. Krispy Kreme. Brand. Synergy.

Read more: Altos Sustains Growth, Integrates Krispy Kreme into Expansion

The sky is not falling. We repeat: The sky is not falling. Many people in the search community are saying quite the opposite after Google’s latest announcement that they are changing desktop search results. What did they change exactly? Now, instead of three results at the top of the page and then a right column of ads, there are four paid positions and no right side ads. The product listing ads and knowledge graph will still display for relevant queries.

Read more: New Fourth Ad Position in Search Results — Major Shake Up for Paid & Organic Results

Altos, a Bedford, NH based full-service digital marketing agency, announced today that Kathy Sevigny has been named President and Partner effective immediately. Tony Matos, Founder and President of Altos for nearly 13 years, will continue to oversee operations of the agency as the Chief Executive Officer -- the first to hold this title at the agency.

Read more: Altos Names Kathy Sevigny President And Partner

Altos is growing again! We are looking for a Copywriter, Social Media and Content Strategist to create relevant, compelling, and engaging copy/content that deepens our clients’ relationships with their customers across all points of contact.

Primary Duties and Responsibilities

Read more: We're Growing Again: Copywriter/Social Media & Content Strategist