Insights

January 04, 2021 | Website Design

5 Simple Tips to Optimize Your Content for Website Speed

I’m a big fan of the Coen Brothers, and some of their movies are some of my all-time favorites. 

I was especially drawn to the recent Ballad of Buster Scruggs. That scene in the beginning with the eponymous Buster Scruggs himself is an instant classic—and not only for Tim Blake Nelson singing three fantastic songs in a row.

Truth is, I’m a sucker for a good Western. And, as any good Western fan knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.

Read Article

December 22, 2020 | Blog

Google Analytics 4: What You Need To Know

In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.

As with all things new, GA4 is very different from what we data scientists have come to know and love.

Saying “this is going to take some getting used to” is a bit of an understatement. 

Read Article

December 08, 2020 | Social Media

Pinterest Advertising Guide: What To Know Before You Launch

So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now?

Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).

Read Article

December 01, 2020 | Social Media

Social Media Advertising Guide: Why Paid Pinterest Is Worth The Spend

We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.

Let’s talk about the latter. Here’s what makes paid advertising on Pinterest worth the effort, plus tips for bringing your campaigns to life.

Read Article

November 17, 2020 | Social Media

A Guide to Brand Safety on Social Media

If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.

Read Article

November 06, 2020 | Social Media

10 Social Media Tips for Small Business Saturday 2020

This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?

Read Article

October 12, 2020 | Blog

Why Authoritativeness Is Crucial To Getting Your Website Seen on Search

In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?

Read Article

October 01, 2020 | Social Media

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.

Read Article

Let's Put Our Minds Together.

Work With Us