Insights

June 18, 2020 | Social Media

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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June 11, 2020 | Social Media

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before:

“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?

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June 04, 2020 | Social Media

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

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May 28, 2020 | Social Media

5 Strategies For Instagram Live (and Other Social Media Livestreaming Opportunities) 

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

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May 20, 2020 | SEO

2 Simple Steps to Writing Effective Web Copy

Here’s an often-debated question: are people starting to read more like computers? Or, is it the other way around?

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May 13, 2020 | Social Media

Social Media Launch Checklist: Instagram Edition

There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.

Here’s what it takes to transform your new Instagram profile from a blank canvas into a digital marketing work of art, plus a free downloadable launch checklist to save for later!

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May 06, 2020 | Email Marketing

Email Marketing & The Art of The Resend: How A Second Inbox Impression Can Boost Your Email Open Rates

Email inboxes are busy places. More businesses than not are playing the email marketing game, which makes it vital to have a killer strategy in place for even the slightest chance to stand-out.

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April 30, 2020 | Blog

Staying Social, Remotely: 11 Features We Love About Buffer, Our Social Media Scheduling Tool

These days, it’s more important than ever to keep your social media profiles active and engaging audiences—especially since people are spending more time than ever scrolling through the social feeds each day.

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