Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.
As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.
However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.
We do a lot of emails. A lot.
With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.
Lowering the barrier to conversion, or cheapening your goal?
Twitter is a strange place.
It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.