Google has gone mad. This month, they are playing on the ‘March Madness’ of the NCAA college basketball tournament to bring awareness to #MobileMadness. Why is Google going Mad for Mobile Web? In a recent announcement, Google indicated that their next algorithm update in April would expand the use of mobile friendliness as a ranking signal.

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Read more: Google’s #MobileMadness: How Designing For Mobile Boosts Your Search Rankings

Altos is growing! We are in search of an experienced Front End Web Developer that can hit the ground running. We are looking for a developer that wants to work on cutting edge projects.  Our design team is creating custom websites that work on all devices and platforms.  Our new Front End Developer will need to have advanced knowledge of responsive design including CSS and LESS. If you consider yourself experienced, hard-working, creative and passionate about website development, then you just might be the person we're looking for.

Read more: Altos is Hiring - Front End Developer

The call-to-action -- the all-mighty CTA -- is one of the most essential parts of any inbound marketing strategy. The unfortunate truth is that this vital tool has been beaten, battered and vastly overused to the point that it could be driving sales away from unwitting businesses.

If your business doesn’t need customers and is purely on the web to inform people then this article isn’t for you. Though, if you’re a business that doesn’t need customers your business plan might need more help then your inbound marketing strategy. However, if you are looking to engage with people on the internet, and gain new customers, and create a community around your brand, then there are a few things you should know.

Read more: Click Here Now, Why Call(s)-To-Action Work And How To Use Them for Inbound Strategy

Neglect email marketing at your own peril. As you will see, reports of the “death of email” are as puzzling as they are misguided. Neglecting this invaluable tool is most likely leaving money on the table for your business, and omitting a cost-effective opportunity to connect with your audience.

Email is everywhere. Have you ever checked your work email in the car? (tisk, tisk) At dinner? Yes. On vacation? Certainly. In the restroom? Well, that’s your business. But, with almost 40% of email opens happening on mobile, email has been liberated from the bonds of the desktop computer. In short, email marketing is the the most effective tool your business isn’t using.

Read more: Email Marketing, It’s Here To Stay