When time is in short supply, social media is often the first thing to fall by the wayside for most business owners. But consider this: You go to a Facebook page full of engaging, daily updates and a competitor that hasn’t posted since 2012. Which business gets your vote of confidence?

Sharing and curating useful content with your online community doesn’t just happen by itself. And generating your own share-worthy content is an entirely different headache that requires a lot of work that may seem to provide little in terms of ROI.

Read more: 5 Free Tools To Save You Time & Boost Your Social Media Game

Yesterday, Google and Twitter announced (separately) that tweets will now be displayed in search results on mobile devices and in the Google App. Additional language support and a desktop version is "coming soon". For many, this announcement comes as little surprise.

Back in February Google was granted access to twitter’s "firehose" again. This was a re-linking of data as the two Silicon Valley powerhouses had previously parted ways more than three years ago. What caused the relationship to end? Nobody really knows (publicly, that is). Why they are bringing it back is also causing plenty of speculation on the interwebs.

Read more: Google And Twitter, Together Again -- What It Means For You

The sun will rise on April 22nd and your website will be alright, trust us. A lot of noise has been made recently about Google’s new mobile algorithm update. And for good reason. This is a major update that isn’t to be taken lightly. However, let’s make one thing perfectly clear: We are only talking about mobile search results and mobile traffic.

Read more: Understanding Google’s Mobile Update: If You Aren't Mobile You Will Be Penalized

By now you have undoubtedly heard about Google’s new mobile algorithm update scheduled to roll out on April 21st. The hashtag #MobleMadness has been trending on Twitter and bloggers (including us) have written numerous articles.

This fundamental shift to mobile-friendly web design is affecting everyone who owns a website. And it is much harder than just pushing a button to meet Google’s new requirements. (Here’s a quick introduction published by Google for web-friendly design best practices.)

Read more: Altos Insights: Talking Mobile Web Design With Justin Martin