February 24, 2014 | SEO

SEO: What’s The Good Word?

Is search engine optimization worth it? Does SEO really pay dividends? It is and it should. Modern times demand that your business meet the needs of millennials. Your business website will gather dust like a 2014 phonebook if you don’t deal with this reality head on, which starts with getting exposure where it counts.

The Google zoo is a chaotic place. SEO specialists have to wrangle pandas, hummingbirds and those pesky penguins as Google’s algorithm updates and shuffles search rankings. But, if there’s one thing you can count on, it’s giving those algorithms quality content to feed on.

A good SEO strategy gets you on the search results map. A great SEO campaign triggers first-page results, enables a positive user experience, and leads to sales conversions. Think about the last time you clicked on the 2nd or 3rd page when searching in Google. The new frontier is content, content, content. Do you want to read copy that has some flavor or do you want to read bland copy similar to your grandma’s plain oatmeal? We think the “me” generation would go with the former.

If you are new to SEO, the first thing a good SEO specialist will do is to identify your consumer audience, and what core products/services they are most interested in. Building a positive ranking for those core products/services is the next step. For example, would you rather have your “Contact Us” page rank 1st in the Search Engine Results Page (SERPs) or your company’s most popular product? It’s about identifying your priorities and creating the content reflects those goals.

Every SEO company should explain the value of a strong keyword selection (if they don’t we recommend you give Altos a call, we don’t bite). Choosing which keywords to utilize, and stringing them together, is part of the story your website must tell to please both audiences (search engines and consumers). That content needs to be readily available for the consumer to reach and it must reflect an active voice in hopes of a conversion.

Strategies such as link building, submitting sitemaps, social media campaigns, and Google AdWords are each important in their own right, and suggested strategies we recommend and perform. The influence of great content is stronger than ever. Awesome copywriting is teaching your audience something they didn’t know before they clicked onto your page, which only helps the perception of your business. Don’t just hook them for your product line -- educate your customer through the targeted keywords.

Investing in an SEO company with a proven and results-based track record should be part of your scouting process. Some will waste your money with non-results-driven models and others make promises that cannot be kept (if anyone calls and says they can get you on the first page of Google organically in a week they are lying through their teeth). We know the difference between good content and great content is what separates the good from the great. If you need a hand, our SEO specialists are always here to help.

 

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