Insights

5 Tips for Building (And Keeping) Strong Agency Partnerships

As an agency, you want to do everything you possibly can for your client. But sometimes, your team simply doesn't have the resources (read: time and skills) it needs to accomplish everything your clients are asking for.

SMS vs. Push Notifications: Which Is Best For Your Marketing Strategy?

What if, instead of reaching your audience through marketing channels, you could just reach each user directly?

9 Steps to Improve Your Agency's Client Onboarding Process

Ask any digital agency what their favorite part of a client relationship is, and you might be surprised at how many say “the very beginning.”

5 Tips For Scheduling Social Content—And Your 2022 Social Media Calendar Template

Systems for staying organized on social media are just like the social profiles themselves: all have their own unique style. As long as it works for you, it should work—but we have a few recommendations for keeping everything on track.

More Than Just A Rainbow: A Guide To Rainbow-Washing & Celebrating Pride Respectfully

Unless you’ve been living under a rock, you’ve likely noticed the candy-colored hues decorating social media profiles in celebration of Pride Month. Y

Shopping & Monetization on Social Media: How Instagram Plans to Empower Creators

Instagram is cooking up some interesting concoctions behind closed doors—and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.

Facebook Analytics is Shutting Down. Here are the Tools You Can Use Instead

Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business—especially if you’ve jumped on the “Facebook for ecommerce” train in recent years—this might sound kinda scary.

5 Simple Tips to Optimize Your Content for Website Speed

As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.

Google Analytics 4: What You Need To Know

In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.

Pinterest Advertising Guide: What To Know Before You Launch

So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now? Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).

Social Media Advertising Guide: Why Paid Pinterest Is Worth The Spend

We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.

A Guide to Brand Safety on Social Media

If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.