It’s not often that Facebook aims a clear shot across the bow at another tech company. When they do, we take notice.
Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business—especially if you’ve jumped on the “Facebook for ecommerce” train in recent years—this might sound kinda scary.
As any fan of a good Western movie knows, the quickdraw is a classic piece of the magic: when two cowboys try and outgun each other by drawing from the hip the fastest. If you’re not quick enough, you’re not going to make it to the finale.
In October 2020, Google gave us an early Christmas present: they released what’s being referred to as “Google Analytics 4” or “GA4”. In time, this will replace the current platform known as Universal Analytics.
So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now? Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).
We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.
If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.
This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?
In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?
In case you’re leaning towards the latter group, we’ve compiled a list to help you grapple the basics of TikTok before you start posting.
If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?
A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.