It’s Not A “Set It And Forget It” Kind of Thing
All too often, we see other marketers make the leap from “automate my marketing efforts” to “let the robots do all the work.” While automation can help minimize time spent on repetitive tasks like sending emails, personalizing copy, or nurturing leads, it’s not an excuse for stepping away completely. Good marketing automation compliments your existing marketing strategy, giving you more free time to dig deep, engage, and keep a close watch without wasting time filling in the finer details.
Emails, Bots, and Social - Oh Yeah
Good marketing automation strategies take a multi-pronged approach to nurturing leads. That means applying cohesive automation strategies across email, social media, on your website, and beyond. Whether it’s sending cart abandonment emails to nearly-lost leads or setting up a chatbot to deliver responses quickly and easily, marketing automation can make you feel like you’ve got an extra set of hands helping behind the keyboard.