NENA

Seeking to build connections on a digital stage, NENA was drawn to social media. They knew why they needed an active, welcoming online presence for patients: to create an extension of their existing community that’s been half a century in the making. The “how” was where we came in.

Working closely with NENA’s leadership, we crafted a social media marketing plan to create that digital community they sought—and to give NENA a multi-platform advantage over their direct competition. We transformed NENA’s underutilized LinkedIn presence into a valuable tool for the practice to engage with its professional network. We built a brand-new Facebook presence from the ground up, bolstered by a strong Meta campaign strategy to put the page in front of NENA’s community.

Today, NENA’s social presence is a digital touch point for new patients to get a sense of what to expect at their first appointment: quality care from friendly, experienced specialists. Within its first year, the presence expanded NENA’s audience by over 110,000 users.

Although social media was largely new territory for NENA, the practice was already acquainted with PPC. A Google Ads spend is what they had—but a better-focused, cost-effective PPC strategy is what they really needed. We offered NENA a more intentional series of campaigns, each coinciding with a different stage in the marketing funnel: awareness, consideration, and conversion.  This new setup, paired with a decreased monthly spend, ultimately delivered more traffic and generated more conversions at a lower total cost. In other words: we saw a 101% increase in conversions at a 62% lower cost per result year-over-year during the campaign’s first two months alone.