With a restructured website optimized for lead generation and ease of use, we had the ability to create new ad groups for the brand’s service pages, incorporated into campaigns that target key areas of Pest-End’s service territories.
The results were palpable within the first month of campaign activity. In addition to a 113% increase in conversions and a 40% increase in overall site traffic, we saw the cost-per-conversion drop by 70% and the bounce rate drop by 10.7%.
The new digital home of Pest-End, supported by a growing paid media strategy, is earning the business more users and more leads at a fraction of the cost.
increase in conversions
increase in overall site traffic
The journey to Pest-End’s new website started with a refined site architecture to streamline the path to conversion. We took the main navigation from a broad 9 categories to a more focused 6. The items that made the final cut were chosen to match the priorities of Pest-End’s target audience.
The form to request a free quote is never more than a click or a tap away.
To better fit within the updated architecture, we created new content for the site. SEO-friendly interior pages expanded and enhanced the brand’s previous service descriptions, keyword-focused to support the site’s organic rank on search.
Fusing those pieces together is a vibrant, responsive site powered by Webflow.