Epilepsy Foundation
SOlutions
Visual Design System
Brand Positioning
Web Design
Epilepsy Foundation New England (EFNE) serves over 110,000 people in Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont affected by epilepsy. An independent affiliate of the Epilepsy Foundation of America, they support a crucial mission: find cures, stop seizures, save lives.
EFNE is an irreplaceable resource across communities in New England, fulfilling the role of a nonprofit organization that not only improves the quality of life of the individuals and families they support but helps facilitates material donations that do double the good. They fundraise through curbside donation pickups, collecting clothing, shoes, accessories, and more that would have otherwise ended up in landfills.
While their mission was clear, EFNE sought greater clarity for their community. They had an ambitious vision for the online user experience for the contemporary user—featuring a new look, better accessibility, and streamlined content that connects people with the resources they need.
Brand Elevation
Solutions
Brand Positioning & Identity
Visual Design System
EFNE’s branding needed to accomplish several tasks at once. As a trusted information source for the epilepsy community, it needed to exude confidence and authority. As supportive allies dedicated to finding hope, it had to fulfill the role of a comforting voice and reassuring presence to put people at ease.
A vibrant authenticity supported by hopeful, uplifting messaging became the foundations of EFNE’s new look and sound. Balancing each of the brand’s characteristics, we carefully curated a brand identity and visual design system reflective of EFNE’s important values.
The Foundation’s recognizable shade of purple is the centerpiece of the new color palette, enriched by bright shades of coral, blue, and green. The lively color scheme works perfectly with iconography and visuals that keep active, energetic people in focus.
Web Experience
Solutions
Web Design & Development
We manifested EFNE’s inspiring new brand identity in an all-new website that prioritizes accessibility—and includes a special user experience specifically designed for its Donation Center.
Building a distinct section of the website to contain donation information, we helped EFNE continue their momentum to make giving back easy. Supported by a seamless HubSpot integration, the Donation Center’s online presence allows for easy email collection and segmentation, powered by an email strategy that keeps users connected and engaged.
