EFNE’s branding needed to accomplish several tasks at once. As a trusted information source for the epilepsy community, it needed to exude confidence and authority. As supportive allies dedicated to finding hope, it had to fulfill the role of a comforting voice and reassuring presence to put people at ease.
A vibrant authenticity supported by hopeful, uplifting messaging became the foundations of EFNE’s new look and sound. Balancing each of the brand’s characteristics, we carefully curated a brand identity and visual design system reflective of EFNE’s important values.
The Foundation’s recognizable shade of purple is the centerpiece of the new color palette, enriched by bright shades of coral, blue, and green. The lively color scheme works perfectly with iconography and visuals that keep active, energetic people in focus.
We manifested EFNE’s inspiring new brand identity in an all-new website that prioritizes accessibility—and includes a special user experience specifically designed for its Donation Center.
Building a distinct section of the website to contain donation information, we helped EFNE continue their momentum to make giving back easy. Supported by a seamless HubSpot integration, the Donation Center’s online presence allows for easy email collection and segmentation, powered by an email strategy that keeps users connected and engaged.