Insights

New Year, New Web Updates: Why It’s The Perfect Time for a Hotel Website Revamp

If your website is outdated, it could be costing you room reservations. Here are actionable insights and tips to revamp your hotel website.

Web Navigation No-No’s: 8 Mistakes That Make For A Clunky Site Design

A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.

4 Steps To Creating The Perfect CTA for Your Website

There’s a lot you can learn from a good video game—including some good advice about website design.

Hitting Warp Speed With Figma

A little over a year ago we switched to Figma for designing and iterating our sites. Let’s rephrase: a little over a year ago our design process got a long overdue kick in the a-hem, and we haven’t looked back since.

Sliders Suck

Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.

The Science of a Well-Placed Call-to-Action

A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.