There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.
The bird app faces a new foe as Mark Zuckerberg & the Meta team unveils a Twitter-esque text-sharing platform for Instagram users.
Systems for staying organized on social media are just like the social profiles themselves: all have their own unique style. As long as it works for you, it should work—but we have a few recommendations for keeping everything on track.
Instagram is cooking up some interesting concoctions behind closed doors—and the app’s leaders recently gave us a sneak peek at the concepts in progress. Here’s what to expect from Instagram in the near future and what it means for brand/creator relationships moving forward.
It’s not often that Facebook aims a clear shot across the bow at another tech company. When they do, we take notice.
Facebook recently announced they’ll be shutting down their much-discussed Facebook Analytics tool as of June 30, 2021. If you’re an agency or a small business—especially if you’ve jumped on the “Facebook for ecommerce” train in recent years—this might sound kinda scary.
So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now? Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).
We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.
This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?
In case you’re leaning towards the latter group, we’ve compiled a list to help you grapple the basics of TikTok before you start posting.
If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?
Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.
Stop me if you’ve heard this one before: “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”
There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.
Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.
These days, it’s more important than ever to keep your social media profiles active and engaging audiences—especially since people are spending more time than ever scrolling through the social feeds each day.
These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.
As with so much in life & marketing, the key to a successful onboarding process is having a plan. But you might be surprised by how few agencies actually have an established process for social media onboarding.
Conversion tracking... it’s one of those things that seems like it should be simple, but it’s not always so straightforward.
The Q&A platform Quora is alive and kicking. The website is filled with thousands of active forums—called topics—where users pose and answer queries on a variety of subjects. You can find information on just about anything, from personal finance to zombies.
Whether you’re a seasoned Facebook Ads pro or it’s your first time thinking about a Conversions campaign, it’s probably helpful to take a closer look at what we mean when we talk about “conversion tracking.”
“Likes are leaving Instagram.” These four little words have rattled, thrilled, confused, and enraged the photo-sharing app’s 1 billion active users—and the decision isn’t even official yet.
Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.
Here’s how you can welcome Reddit into your social strategy with open arms.
We’ve said it before and we’ll say it again: any site, service, or platform that’s around today - even the biggest kids on the playground - could go away tomorrow.
Facebook has been in the news a lot lately, and not for the right reasons. If you’re concerned about what’s happening right now, I don’t blame you - the number, size, and scale of the issues at play here it can make your head spin.
If anyone tells you that Facebook is "dead" or that nobody is on Facebook anymore, question their judgement. First, there are no absolutes in marketing. Second, Facebook is far from "dead", "irrelevant", or any other negative buzz word. Need proof? The social network once more is innovating in ways that are catching the SEO community by pleasant surprise. And when you can catch a few thousand bloggers by surprise, you are doing something right.
When time is in short supply, social media is often the first thing to fall by the wayside for most business owners. But consider this: You go to a Facebook page full of engaging, daily updates and a competitor that hasn’t posted since 2012. Which business gets your vote of confidence?
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