Social Media


October 01, 2020 | Social Media

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.

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September 09, 2020 | Social Media

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

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June 18, 2020 | Social Media

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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June 11, 2020 | Social Media

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before:

“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?

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June 04, 2020 | Social Media

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

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May 28, 2020 | Social Media

5 Strategies For Instagram Live (and Other Social Media Livestreaming Opportunities) 

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

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May 13, 2020 | Social Media

Social Media Launch Checklist: Instagram Edition

There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.

Here’s what it takes to transform your new Instagram profile from a blank canvas into a digital marketing work of art, plus a free downloadable launch checklist to save for later!

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April 09, 2020 | Social Media

Instagram Stories Are Important Social Media Content. Here’s How To Use Them Wisely. 

These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.

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