In his annual start-of-the-year Facebook Missal, Mark Zuckerberg brought down some hard truth about the state of the blue-and-white kingdom: trust between Facebook and users is at an all-time low.
Companies are, undeniably, living entities. They may not be so literally corporeal as you and I, but what makes companies "alive" is the people who make up each organization. The success (or lack thereof) of a company may be the result of actions by the people who make up that corporation - but it doesn't have to stop at the bottom line. Sometimes, those same people who give a company its viability also give it its character - and for a few companies, this can mean showing a little heart in times of trouble.