Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.
If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?
Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.
Stop me if you’ve heard this one before:
“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”
It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?
There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.
Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.
There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.
Here’s what it takes to transform your new Instagram profile from a blank canvas into a digital marketing work of art, plus a free downloadable launch checklist to save for later!
These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.