Social Media


December 08, 2020 | Social Media

Pinterest Advertising Guide: What To Know Before You Launch

So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now?

Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).

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December 01, 2020 | Social Media

Social Media Advertising Guide: Why Paid Pinterest Is Worth The Spend

We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.

Let’s talk about the latter. Here’s what makes paid advertising on Pinterest worth the effort, plus tips for bringing your campaigns to life.

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November 17, 2020 | Social Media

A Guide to Brand Safety on Social Media

If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.

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November 06, 2020 | Social Media

10 Social Media Tips for Small Business Saturday 2020

This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?

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October 01, 2020 | Social Media

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

Note: While TikTok is undoubtedly a social media force to be reckoned with, the future of the app in the United States is currently in flux. Click here for the latest news regarding the app’s current availability to American citizens.

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September 09, 2020 | Social Media

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

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June 18, 2020 | Social Media

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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June 11, 2020 | Social Media

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before:

“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?

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