Social Media

Insights

June 18, 2020 | Social Media

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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June 11, 2020 | Social Media

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before:

“This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

It’s a persistent little popup that you might have noticed appearing on your best posts once they start to get a lot of engagement. Facebook likes to give this extra little nudge to put some money behind these posts… but is it really worth it?

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June 04, 2020 | Social Media

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

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May 28, 2020 | Social Media

5 Strategies For Instagram Live (and Other Social Media Livestreaming Opportunities) 

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

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May 13, 2020 | Social Media

Social Media Launch Checklist: Instagram Edition

There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.

Here’s what it takes to transform your new Instagram profile from a blank canvas into a digital marketing work of art, plus a free downloadable launch checklist to save for later!

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April 09, 2020 | Social Media

Instagram Stories Are Important Social Media Content. Here’s How To Use Them Wisely. 

These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.

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March 31, 2020 | Social Media

Your Small Business Needs A User-Generated Content Strategy. Here’s How To Pull It Off

Here's a question for small businesses: how do you turn your most loyal customers into something even more... engaged? You'd be talking about moving that customer into a whole new phase of the customer journey, taking them from "the buyer" to "the brand advocate"—and that can be a whole lot more valuable.

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October 02, 2019 | Social Media

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place. 

It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement. 

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