There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.
Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.
There’s plenty of content out there about maintaining, updating, and optimizing your existing social media profiles—but we all have to start somewhere.
Here’s what it takes to transform your new Instagram profile from a blank canvas into a digital marketing work of art, plus a free downloadable launch checklist to save for later!
These days, there’s no shortage of platforms that social media marketers are required to juggle…and when time is of the essence, you may be forced to pick and choose your social media engagements wisely.
Here's a question for small businesses: how do you turn your most loyal customers into something even more... engaged? You'd be talking about moving that customer into a whole new phase of the customer journey, taking them from "the buyer" to "the brand advocate"—and that can be a whole lot more valuable.
Twitter is a strange place.
It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement.
For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms.