Social Media

Insights

October 02, 2019 | Social Media

Stop Trying to Go Viral: The Dangers of Bandwagon Marketing

Twitter is a strange place. 

It’s a place where Big Ben (yes—the clocktower) tweets every hour on the hour and any user can be retweeted by the President of the United States. It’s where we all dumped buckets of ice water over our heads in the name of ALS in 2014 and are currently sharing photos of each other photoshopped with wrinkly features (#faceappchallenge). Only adding to the increasing absurdity of it all: the presence of corporate-owned accounts. Here’s why mimicking the strategies of these well-known profiles might not be the best method to boost social engagement. 

Read Article

September 24, 2019 | Social Media

Taking The Leap Into Reddit Marketing

For civilians (or as they might prefer to be called, redditors), Reddit is a vast and intriguing world where you can find a place to talk about almost anything (here’s looking at you r/FakeBeesRealTopHats). For marketers, however, it might appear like a confusing, never-ending maze of random topics and snarky internet trolls. But after doing some digging and first-hand investigating, you might not necessarily need to brace for impact. Here’s how you can welcome Reddit into your social strategy with open arms. 

Read Article

June 18, 2018 | Social Media

Traffic Trends: What's Up Facebook?

We’ve said it before and we’ll say it again: any site, service, or platform that’s around today - even the biggest kids on the playground - could go away tomorrow.

Read Article

April 12, 2018 | Social Media

Facebook - What’s Next?

Facebook has been in the news a lot lately, and not for the right reasons. If you’re concerned about what’s happening right now, I don’t blame you - the number, size, and scale of the issues at play here it can make your head spin.

Read Article

March 22, 2018 | Social Media

Ch-ch-ch-ch-changes: The Facebook Updates for 2018 Businesses Need To Know About

In his annual start-of-the-year Facebook Missal, Mark Zuckerberg brought down some hard truth about the state of the blue-and-white kingdom: trust between Facebook and users is at an all-time low.

Read Article

Let's Put Our Minds Together.

Work With Us