According to Forrester Research, 72% of U.S. adults send or receive personal emails via smartphone at least one per week. Wouldn’t you like to get a highly targeted message in front of an audience that has already shown enough interest in your brand to provide an email address?
How You Send Matters
How Do You Measure Performance, Let Us Count The Ways
The major benefit of email marketing is all of the data you can collect after the email has gone out! We love data at Altos! Okay, Joe loves data. Everyone else just understands the undeniable value of collecting it. With email marketing you can track so many wonderful data points such as bounce rate, open rate, and click through rate.
Comparative Metrics Are Industry Specific
All of the major email platforms have aggregated data about businesses just like yours. When you open up the reports, you will be able to compare your open rate, bounce rate, and click through rate specific to your industry. This is incredibly powerful data. Your coffee shop isn’t isn’t competing with the hardware store down the street, and that’s no different than competing in the digital space. Learn what your competitors are doing, what’s working, what’s not, and how to enhance and optimize your own email marketing efforts.
Email Marketing Options
You might be thinking, “I have a widget business, email marketing won’t work for me.” Don’t limit yourself by your industry. Rather, focus on building a community around your brand. E-Commerce emails with products do very well. If your business offers coupons, sending coupons to your most loyal customers, or to a list of prospects can yield great results. Keeping your customers updated on new aspects of your business through a traditional “newsletter” type email can also be effective. This is where one-time customers become lifetime customers.
Tips To Email Marketing Success
First develop a strategy/plan. The key to any marketing endeavor, including email, is having a well-crafted plan. If you are going to send an update monthly send it monthly; daily… you better be prepared to put in a lot of work. Consider your audience. What do you want your readers to know about your business? Develop content that talks to your specific audience and watch your click-through-rate soar. Make sure to track everything. If you aren’t familiar with UTM code make sure to ask us when you call.