Insights

Sliders Suck

Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.

You Can’t Afford to Ignore Email Marketing

Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades.

The Science of a Well-Placed Call-to-Action

A well-executed call-to-action - part of any solid inbound marketing strategy - offers a unique value to your website: although built to be unobtrusive, a good CTA slyly grabs your attention precisely when you start looking for it. Unfortunately, this vital tool has also been debated, re-created, and overused ad nauseam, and failure to keep up with best practices for CTAs may actually end up doing your business more harm than good.

Google is Requiring HTTPS For All Secure Sites on Chrome

If your site collects data like names, emails, phone numbers, or credit card information, you’ve probably already put a good deal of thought into security. But if you haven’t taken the steps to protect your visitors and your site with an SSL certificate and migrated your site to HTTPS, that data may not be as safe as it could be - and Google is taking action.

Google’s Switch To A Mobile First Index: Who Will Be Affected, And Why You Should Care

Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.

10 Sanity-Saving Ways to Make Blogging A Breeze (Part I)

The journey of a thousand miles begins with a single step. – Lao Tzu (and anyone that has ever managed a blog.)

5 Free Tools To Save You Time & Boost Your Social Media Game

When time is in short supply, social media is often the first thing to fall by the wayside for most business owners. But consider this: You go to a Facebook page full of engaging, daily updates and a competitor that hasn’t posted since 2012. Which business gets your vote of confidence?

Click Here Now, Why Call(s)-To-Action Work And How To Use Them for Inbound Strategy

The call-to-action -- the all-mighty CTA -- is one of the most essential parts of any inbound marketing strategy.