Insights

A Guide to Brand Safety on Social Media

If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.

10 Social Media Tips for Small Business Saturday 2020

This year, maybe more than ever, people are thinking seriously about supporting small businesses. Are you set up to reach those audiences on social media?

Why Authoritativeness Is Crucial To Getting Your Website Seen on Search

In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?

10 Need-To-Knows of TikTok: Your Guide To The Social Media Frontrunner

In case you’re leaning towards the latter group, we’ve compiled a list to help you grapple the basics of TikTok before you start posting.

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

Web Navigation No-No’s: 8 Mistakes That Make For A Clunky Site Design

A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.

4 Steps To Creating The Perfect CTA for Your Website

There’s a lot you can learn from a good video game—including some good advice about website design.

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before: “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

5 Strategies For Instagram Live (and Other Social Media Livestreaming Opportunities)

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

2 Simple Steps to Writing Effective Web Copy

Here’s an often-debated question: are people starting to read more like computers? Or, is it the other way around?