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Pinterest Advertising Guide

Pinterest Advertising Guide: What To Know Before You Launch

So, you’ve decided that paid Pinterest ads are worth the spend for your business—what now? Well, there are a couple of things you’ll have to consider and prep before your campaign draft transforms into a live Pinterest ad. Here’s our guide for mindfully getting through the pre-campaign launch process (you’ll thank us later!).

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Paid Pinterest Is Worth The Spend

Social Media Advertising Guide: Why Paid Pinterest Is Worth The Spend

We’ve discussed before about how Pinterest seems to be in a league of its own as a social media platform. Almost more of a search engine than a platform the likes of Facebook or Instagram, Pinterest has its very own set of rules for reaching an engaged audience, driving impressions, generating link clicks—and enabling businesses to use their advertising budgets effectively.

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Guide to Brand Safety on Social Media

A Guide to Brand Safety on Social Media

If you’ve ever had your brand show up next to some less than agreeable contexts, you probably know that sinking, pit-of-your-stomach dread that comes with it.

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Why Authoritativeness Is Crucial

Why Authoritativeness Is Crucial To Getting Your Website Seen on Search

In a world with so much disinformation, what does it mean to be truthful? To be reliable? To be an “authority” on a topic?

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Need-To-Knows of TikTok

10 Need-To-Knows: Your Guide To Tik-Tok

In case you’re leaning towards the latter group, we’ve compiled a list to help you grapple the basics of TikTok before you start posting.

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Dynamic Facebook Ads

Dynamic Facebook Ads: What To Know When Putting Facebook's Brain To Use For Your Ads

If you advertise on Facebook, you’re already putting your trust in the algorithm to deliver your ads to the right audiences. But do you trust Facebook to adjust the actual content of your ads themselves?

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 8 Mistakes That Make For A Clunky Site Design

Web Navigation No-No’s: 8 Mistakes That Make For A Clunky Site Design

A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.

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Creating The Perfect CTA

4 Steps To Creating The Perfect CTA for Your Website

There’s a lot you can learn from a good video game—including some good advice about website design.

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Pinterest launch checklist

Social Media Launch Checklist: Pinterest Business Edition

Instagram & Facebook had their time to shine: it’s Pinterest’s turn now. Here’s your to-do list for getting started on this powerfully visual platform.

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Boosted Posts vs. Ads

Boosted Posts vs. Ads: What's Best For Your Budget?

Stop me if you’ve heard this one before: “This post is doing better than 95% of recent posts. Promote it to reach a wider audience.”

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facebook launch checklist

Social Media Launch Checklist: Facebook Edition

There’s a lot that goes into a Facebook page. With shopping features, cross-platform publishing capabilities, ads management, and more, a single business page can accomplish quite a bit. However, that also means that those managing the page need to know exactly what they need to get the job done.

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Strategies For Instagram Live

5 Strategies For Instagram Live

Live streaming on social media is having a moment right now. With everyone stuck inside (and spending more time looking at screens), live streams are reaching engaged audiences who are desperate for content, and who have plenty of time to watch.

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