Giving Web Visitors A Taste Of A One-Of-A-Kind Local Favorite

Tucker’s is a local restaurant brand that believes in offering the best: the best ingredients, sourced from the best local partners, to provide the best breakfast and lunch experience that New Hampshire can offer. To continue delivering on that promise today, Tucker’s turned back to us to reimagine their current branding and web design systems for a revitalized look and feel.

Using organic shapes, rough edges, and elements inspired by the imagery and whitewood walls at their fan-favorite Bedford location, we revamped Tucker’s design system and realized it via a custom web design. The upgraded, app-like menu caters to Tucker’s mobile users (i.e., 85% of their total audience) amid a site that emphasizes Tucker’s values: local partnerships, good eats, and great people.