Harlowe

SOlutions

Naming

Brand Elevation

App Design

Web Design

Recognition

Summit International Awards

Silver Medal - Branding

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We developed Harlowe: a new brand with the confidence of a trailblazing industry leader.

Before Harlowe, there was Tandem Care: a start-up using digital technology to make cost-effective health care decisions simpler and easier for members and healthcare professionals alike.

The concept was bold—but existed without a brand identity or website that could ladder up. We took Tandem Care’s strong concept and built a brand that truly matches its trailblazing ethos.

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Brand Elevation

Solutions

Brand Identity & Positioning

Visual Design System

After extensive explorations in visual identity, tone of voice, competitor landscape, and more, Tandem Care became Harlowe.

Where the previous brand was safe and simple, Harlowe is bold and vibrant. Its confident, clear voice is underscored by a vivid color palette.

The design system takes inspiration from Harlowe’s tech-powered insights, featuring iconography that evokes the brand’s helpful spirit and data-driven solutions.

The overall effect is positive and welcoming, a brand that is both self-assured in its expertise and empowering to users seeking to take control of their healthcare journey.

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Web Experience

Solutions

Web Design

Web Development

Harlowe’s new website and corresponding mobile app needed to function as informative hubs for the business’ variety of audience personas while showcasing its upgraded identity.

We built a website that accomplishes both.

With a new brand identity as disruptive as the technology powering it, we constructed a web experience to power Harlowe’s digital presence, supported by a mobile app that reimagines what the Harlowe brand experience could look like in the palm of your hand.

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