Harlowe
SOlutions
Naming
Brand Elevation
App Design
Web Design
Recognition
Summit International Awards
Silver Medal - Branding
Before Harlowe, there was Tandem Care: a start-up using digital technology to make cost-effective health care decisions simpler and easier for members and healthcare professionals alike.
The concept was bold—but existed without a brand identity or website that could ladder up. We took Tandem Care’s strong concept and built a brand that truly matches its trailblazing ethos.
Brand Elevation
Solutions
Brand Identity & Positioning
Visual Design System
After extensive explorations in visual identity, tone of voice, competitor landscape, and more, Tandem Care became Harlowe.
Where the previous brand was safe and simple, Harlowe is bold and vibrant. Its confident, clear voice is underscored by a vivid color palette.
The design system takes inspiration from Harlowe’s tech-powered insights, featuring iconography that evokes the brand’s helpful spirit and data-driven solutions.
The overall effect is positive and welcoming, a brand that is both self-assured in its expertise and empowering to users seeking to take control of their healthcare journey.
Web Experience
Solutions
Web Design
Web Development
Harlowe’s new website and corresponding mobile app needed to function as informative hubs for the business’ variety of audience personas while showcasing its upgraded identity.
We built a website that accomplishes both.
With a new brand identity as disruptive as the technology powering it, we constructed a web experience to power Harlowe’s digital presence, supported by a mobile app that reimagines what the Harlowe brand experience could look like in the palm of your hand.
