After extensive explorations in visual identity, tone of voice, competitor landscape, and more, Tandem Care became Harlowe.
The overall effect is positive and welcoming, a brand that is both self-assured in its expertise and empowering to users seeking to take control of their healthcare journey.
Harlowe’s new website and corresponding mobile app needed to function as informative hubs for the business’ variety of audience personas while showcasing its upgraded identity.
We built a website that accomplishes both.
With a new brand identity as disruptive as the technology powering it, we constructed a web experience to power Harlowe’s digital presence, supported by a mobile app that reimagines what the Harlowe brand experience could look like in the palm of your hand.