Hotel ICON
SOlutions
Web Design
UX/UI
Digital Marketing
Award
Awwwards
Honorable Mention - Website
The Hotel is a legendary presence in downtown Houston, TX—a destination where guests are offered the opportunity to indulge. It’s a place where the grand opulence of a century come and gone is undeniable, and the vast history of the city is reflected in every detail. Luxurious, contemporary, and glamorous, Hotel ICON is the definition of iconic.
The dazzling experience of stepping through the Hotel’s doors to its main lobby speaks for itself. But the team behind the award-winning destination needed the Hotel’s presence to do more. It needed to extend past its renovated walls (which once housed one of the nation’s premiere early banks) to the travelers of today. It needed a digital home as strikingly sophisticated as the Hotel itself.
We partnered with Hotel ICON to build a custom web experience that brings a taste of the space’s grandeur to travelers near and far and points them in the right direction to reserve an unforgettable stay.
Web Experience
Solutions
Web Design
Web Development
We approached this project knowing that Hotel ICON’s new vanity website would immediately be up against strong competition. The digital home would not only compete with other hotels in the region, but also with third-party travel sites and booking apps optimized for a streamlined booking experience. With that in mind, we understood the balance required between showing off the gorgeous Hotel in all its grandiose splendor and crafting a simple, engaging experience that makes the path to reservations easy.
Hotel Icon’s new website strikes that balance with satisfying ease.
The website’s booking capabilities remain front-and-center on every page, never more than a click away. The navigational structure is tight, connecting users with information most crucial to their booking decision. It’s the picture of efficiency and function—although that firm framework is merely the foundation of the website’s true allure.
The functional components of the website are bridged by design elements that make Hotel Icon’s strong brand identity and beautiful space unmissable. Smooth-flowing animations transport users from one page to the next for a seamless experience that represents the Hotel in its entirety: stylish, contemporary, iconic.
