We approached this project knowing that Hotel ICON’s new vanity website would immediately be up against strong competition. The digital home would not only compete with other hotels in the region, but also with third-party travel sites and booking apps optimized for a streamlined booking experience. With that in mind, we understood the balance required between showing off the gorgeous Hotel in all its grandiose splendor and crafting a simple, engaging experience that makes the path to reservations easy.
Hotel Icon’s new website strikes that balance with satisfying ease.
The website’s booking capabilities remain front-and-center on every page, never more than a click away. The navigational structure is tight, connecting users with information most crucial to their booking decision. It’s the picture of efficiency and function—although that firm framework is merely the foundation of the website’s true allure.
The functional components of the website are bridged by design elements that make Hotel Icon’s strong brand identity and beautiful space unmissable. Smooth-flowing animations transport users from one page to the next for a seamless experience that represents the Hotel in its entirety: stylish, contemporary, iconic.