Tucker's
SOlutions
Brand Identity
Web Design
UX/UI
The local restaurant brand believes in offering the best: the best ingredients, sourced from the best local partners, to provide the best breakfast and lunch experience that New Hampshire can offer. To continue delivering on that promise today, the local restaurant brand turned to us.
Like everything else they sought, Tucker’s wanted the best web experience for their diners. So, we offered them a custom web presence and revitalized brand system that better showcases their strengths: delivering good eats to great people.
Brand Elevation
Solutions
Visual Design Systems
We improved Tucker’s design system, taking inspiration from the dining location that made them a fan-favorite eatery in New Hampshire.
The organic shapes, rough edges, and whitewood backdrop mirror the interior of Tucker’s location in Bedford.
Diners new to the brand are treated to a warm, consistent brand presence whether they meet Tucker’s in person or online.
Meanwhile, when navigating to the website, the restaurant’s regulars should feel right at home.
Web Experience
Solutions
Web Design
Web Development
Tucker’s primary audience likes to keep the restaurant’s menu at their fingertips, while at the restaurant and on the go.
Their previous website saw a steady influx of mobile users, making up a striking 85% of their total audience. The new website needed to perform up to par on any device—but especially seamlessly on mobile, to take care of the significant majority of mobile users engaging with Tucker’s every day.
On the new website, users will find that the menu is app-like. On mobile, its vertical orientation is easy to scroll—a must for a restaurant with a substantial amount of breakfast, lunch, and beverage options.
