IntelyCare
SOlutions
Brand Identity
Design System
Web Design
Recognition
Summit International Awards
Gold Medal - Branding
The brand’s founders saw healthcare professionals as the heroes they are. Every day, they navigate through the challenges of modern nursing to provide care for the people that need it most.
The IntelyCare team sought to not only to commend their perseverance, but to empower them with a scheduling solution that eases the burden of one challenge in particular: scheduling.
Their powerful scheduling technology makes connecting nurses and healthcare facilities easier, faster, and more efficient than ever.
But to bring that technology to the people that need it, IntelyCare needed a website experience that ladders up to the brand’s revolutionary aspirations—and revitalized branding that empowers and recognizes health industry professionals as Healthcare Heroes.
Brand Elevation
Solutions
Visual Design System
IntelyCare’s branding centers around one key idea: heroism.
Supporting a community of Healthcare Heroes is where IntelyCare’s passions lie, so that concept needed to be palpable at every audience touchpoint.
Acting as a consultant between the IntelyCare staff, their agency partners, and other key players, we directed the creation of a strong, cohesive brand to ensure the new IntelyCare could speak to the right users.
We helped IntelyCare craft the perfect visual identity to match their revolutionary scheduling technology. The new logo is heavily inspired by classic superhero symbolism.
Together with bold, inviting colors and an approachable font, everything about the new IntelyCare was crafted to draw users into a brand that cares for its powerful community of healthcare professionals.
Web Experience
Solutions
Web Design
Web Development
On a robust custom website, IntelyCare’s new branding has room to play, paired with powerful integrations with their groundbreaking scheduling software.
Built on a mobile-first mindset, the site represents an information-packed entry point and central hub for all new users, returning nurses, facilities, and related professionals looking to engage with the IntelyCare brand—all optimized for search engine visibility and digital advertising with a carefully-crafted UX and content strategy.
