To Know Yourself, You Have To Know Your Audience
Consumer, buyer, or marketing personas elevate your level of communication with customers — both returning and prospective — making it easier to customize your content, messaging, product development, and services and, more importantly, influence critical buying decisions.
Building a strong user persona base for your marketing efforts will help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different groups.
In other words, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it's critical to develop detailed personas for your business.
Don’t Just Wing It. Count on The Data
The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. But if you’re new to personas, start small! You can always develop more personas later if needed.
Break It Down, So Your Users Are Easy To Understand
Progress isn’t worth bragging about if you can’t prove it. That’s why we offer monthly reporting on our PPC/SEO accounts, including AdWords reports, Keyword Rankings Reports, SEO keyword ranking reports, and Google keyword rankings. Our customers get a monthly snapshot of traffic performance to prove progress. And don’t worry if you’re not an expert - we’ll provide our analysis of what those numbers mean for your business, and how to keep the fire burning.
Nobody likes over-complicated reporting with acronyms and technical jargon. You don’t want it, and we don’t either. Our clients can understand what we’re talking about without having to hire a tech translator.
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