LivAway Suites
SOlutions
Web Design
UX / UI
Booking Engine API Integration
The extended-stay hospitality market was stuck in the past, weighed down by outdated amenities and aging designs. The industry was ripe for innovation to meet the needs of today’s travelers—while offering profitable opportunities for developers and franchisees.
Enter LivAway Suites. Backed by seasoned developers, they introduced a brand with a fresh, modern perspective, designed to impress both long-term guests and investors, redefining what extended-stay hospitality can offer.
Web Design & Development
LivAway Suites sought to be a better place for guests to stay while away. Their web presence needed to ladder up to the same high expectations they set for themselves—with the added challenge of featuring a seamless, easy-to-use booking integration. Plus, even in its early stages, the brand was poised to scale at a national level and needed a digital presence with plenty of room to grow.
A key part of the brand’s mission was to showcase its contemporary suites. Designed to feel residential, the intention was to create simple, minimalist spaces that included everything guests needed, and nothing they didn’t. Inspired by the brand’s sensible approach to interior amenities, we designed a site that reflects those same ideals. Simple, modern, and clean.
Mobile-First Hotel Booking Integration
The new digital home of LivAway Suites is deceptively simple. Behind its sleek design, inspired by the brand’s signature Scandinavian-style interiors, lies a sophisticated booking engine.
The booking process with LivAway Suites begins and ends within a site that is entirely mobile optimized for ease of use on the go. Navigate to available listings using the suite finder, discover real-time rates and discounts, and complete reservations on one mobile-friendly site.
A Marketing Strategy to Expand the LivAway Suites Community
To introduce LivAway Suites to the world, we focused on channels that would put the brand directly in front of hospitality and hotel development professionals. Two key components of our introductory marketing strategy: LinkedIn and PPC advertising via Google.
We connected LivAway Suites with the hospitality side of LinkedIn by striking a balance between telling and teasing. We used the channel to share insights from the brand’s founders and announce the brand’s biggest milestones, while also finding moments to hint at more opportunities in the future. The result: a presence that invites users to celebrate each step of LivAway Suites’ journey while teasing that the biggest celebrations are yet to come.
Through this solely organic social media strategy, we fostered an engaged LinkedIn community (currently 2k followers strong) and achieved an average post engagement rate of 8.76%—about 5% higher than the average rate across the entire platform.
