Pinterest is one of the fastest growing social networks in the world and had proven to be one of the best websites for photo sharing. More than half of the population would describe themselves as visual learners, thus a site that essentially displays only visual content has seen immense success. Users can create numerous boards on Pinterest to categorize their interests, such as fashion, food, or motivational inspiration. Users typically do not always know each other personally, yet they are very likely to follow each other’s boards because of similar interests. With that being said, Pinterest allows for more interactions between users than Facebook or even Twitter. Up until now, Pinterest only offered the option of having an individual account. This meant that companies could have a Pinterest profile; however, it would not look any different from the profiles of the general public. Recently, Pinterest introduced its business site that allows businesses to have their own distinctive presence on the site.
When scrolling through a Facebook news feed, you are often bombarded with friends’ pictures, status updates, recipe links, cute animals, etc. Sure, these posts are entertaining, but from a business standpoint, your company’s posts may often go unnoticed amongst all the clutter. Facebook realized that it needed to be more proactive in helping businesses increase their exposure; therefore, it recently unveiled the new “Pages Feed”.
Altos Marketing, located in Bedford, recently announced the addition of Kathy Sevigny to the position of Director of Client Development. In this newly-created role, Kathy will be responsible for client strategy and development, new business acquisition and maximizing web marketing opportunities for the agency's rapidly growing portfolio of clients.
She brings to this position more than 15 years of marketing, communications, client management and business development experience in corporate, retail and agency environments. A native of New Hampshire and a University of New Hampshire graduate, Kathy previously worked for Chicago-based General Growth Properties where she was responsible for managing national marketing campaigns and corporate partnerships.
Altos Marketing, located in Bedford, is a leader in digital marketing with a nine year track record specializing in web design and development, eCommerce, search, and social media marketing.