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Toni DeGennaro

Group standing in front of Mt. Rushmore

Toni’s Story

A New Hampshire native, Toni has spent her career promoting and elevating brands. It all started in radio at KSFS, her college radio station, kicking off her interest in broadcasting, marketing, and mastering the art of getting the word out!

Focusing on radio and television, Toni received a broadcasting degree from San Francisco State University. Her first marketing job was to promote Peter Gabriel’s WOMAD festival in San Francisco’s Golden Gate Park—but it wouldn’t be her last time dabbling in the world of music and entertainment. After a few earthquakes and a Mudslide (not the drink, unfortunately), a move to Manhattan was in order for a change of scenery. Toni worked in Manhattan for Jive Records during the crazy time of Britney Spears, N*Sync, and the Backstreet Boys, promoting artists of many sister brands like Verity, Silvertone, Battery, and Electro.

Over the last 20 years, Toni has spent her career at national marketing agencies developing, producing and executing award-winning marketing campaigns for clients like CBS Sports, the NCAA, LIDS @ Super Bowl XLVI, Animal Planet, ecco shoes, Coke, Pontiac, MetroPCS, eBay, UL, Hasbro, P&G, L’Oréal, Avon and Rockport.

At Altos, Toni will utilize her extensive experience in client-facing endeavors to focus on the success of clients, their business, and marketing engagements.

When she’s not helping lead brands to their full potential, Toni helps organizations fulfill philanthropic goals—including serving as the Executive Director of the NH Philharmonic Orchestra. She helped The Children’s Hospital at Dartmouth-Hitchcock (CHaD) launch an annual fundraiser, The Storybook Ball, which has raised over a million dollars since its inception in 2011. She currently lives in Bedford, NH with her daughter Abbie, son Dante, and dog Sox.

Education

BA in Broadcasting Communications - San Francisco State University

Expertise

  • Melomaniac
  • Party Planning
  • Captain Candid
  • Eating Chocolate
  • Bird of Passage

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