Branding & Web Design Inspired By Advanced Healthcare Solutions Made Simple
ZeOmega takes the complex world of population health management and makes it simple. The healthcare solutions brand prioritizes clean, connected data and clear, AI-powered insights that empower health plans and other risk-bearing organizations to achieve a higher quality of care.
When the ZeOmega team came to us in pursuit of an upgraded website and elevated appearance, we envisioned a user experience that reflects the ease and efficiency offered by their solutions—as well as the advanced technology that brings them to life.
Modernizing ZeOmega's existing brand guide, we simplified a broader selection of logo colors and unified the iconography style around a direction that feels clean, minimalistic, and hi-tech. The enhanced brand identity is showcased on the brand's new website, built on a bleeding-edge CMS solution that retired the previous site's outdated technology. Rearchitecting the site content and navigation, we streamlined the path to ZeOmega's robust resource library, a digital collection integrated with their marketing automation software and the brand's primary lead driver.