Fragrances Steeped In Complexity Meet Digital Simplicity

Wild Spirit is an independent fragrance brand that celebrates individuality with a new take on an age-old industry. Offering a lineup of affordable fragrances — designed to be layered, mixed, and matched — the brand is definitely not your traditional perfumer. Think of it as DIY luxury, a spirited entrance in a stodgy landscape. With the brand defined and the ingredients bottled, the only part outstanding was a digital presence that captured the extempore essence of the brand in a sleek and direct eCommerce interface.

Buyer Personas By Fragrance

How would you reinvent your scent? How do you redefine wild? Each of the brand’s scents have a particular Wild Spirit persona, so we leaned on highly curated photography and relevant elements from these personas when creating the product detail pages. With the intention of appealing to a sense of consumer individuality, users are encouraged to navigate the homepage by channeling their innermost wild.

Keeping A Wild Spirit Under Control

Wild Spirit wanted its digital presence to stand out in the same way that its products do on the shelves of thousands of Walmart stores nationwide. When it comes to eCommerce, WooCommerce gives our design and development teams the tools they need to create totally custom solutions with built-in payment gateways to boot. The result is a site that beautifully showcases products on a tried-and-true platform.