JP Pest Services
The Catch: Refining A Pest Control Service's Digital Presence
For over 90 years, JP Pest Services has provided local pest-control solutions for customers all across New England. As a local company, JP Pest found that working with an out of state agency left them looking for deeper, more responsive connections with their marketing strategy - a true partner. Unsatisfied with their service, JP Pest wanted to engage with a design and marketing agency that provided expert results and a more intimate, “sit down and talk” kind of feeling - and that's why they tapped Altos to help improve the user experience and conversion possibilities of their website.
Looking for Alternatives to HubSpot
Prior to contacting Altos, JP Pest Services worked with an agency that exclusively utilized HubSpot, a leading inbound marketing and sales software. Despite HubSpot’s abilities, however, JP Pest didn’t feel it was an ideal fit, and that they had too little control over their distinct brand image. That, paired with a high price point, unsatisfying conversion numbers, and an overall lack of conversion tracking, analytics, and integration, led JP Pest to seek out alternatives to HubSpot.
We created a custom-built inbound sales and marketing platform to give JP Pest Services a more ideal fit for their specific needs, utilizing analytics, automation, and tools like Mailchimp to craft a successful inbound marketing strategy that can meet their needs without the high price tag.
Maximizing Lead Generation
JP Pest was looking to jumpstart their campaign to more easily transform leads into customers. By utilizing custom-built forms, optimizing the user experience, and making more relevant info more easily available on the site, we’ve been able to maximize our lead generation and conversion rate. This, combined with robust PPC and content and email marketing campaigns, has helped bolster everything from user interactions (form submissions, inquiries, purchases, etc.) to search engine ranking.
Implementing A Content Marketing Strategy
In an effort to improve user engagement and boost search ranking, Altos began a coordinated content marketing strategy to help give JP Pest Services better hands-on control of their brand image through regular interaction with their audience. Through the creation of smart, high-quality content on the JP Pest Services native blog and a robust social media strategy, we have drastically improved user engagement on the site.