NH Humane Society
The Right Fit: Helping A Trusted New Hampshire Brand Find Its Voice
The New Hampshire Humane Society has spent the last century finding permanent homes for animals throughout the state. The mission has never changed, but the manner in which people search for and adopt these animals has. NH Humane needed a digital presence that not only spoke to their dedication to the animals, but also streamlined the adoption process for a generation of potential companions who seek access to everything via mobile devices.
Adopt From Anywhere
For anybody wishing there was a dog waiting by their feet for leftovers, or a cat purring on their couch next to them, the NH Humane website can quickly get these potential companions into position. The responsive web design guides users through the process of meeting their match, what is involved with ownership, and the adoption process on any device they may be using. Future owners don’t have to wait until they’re near a desktop computer to start the adoption process, because the animals don’t want to have to wait either.
No Digging Around
Mobile menu design is one of the most important aspects of a web build. Users want to find things faster on a mobile device, which means navigating the menu has to be a seamless and transparent process. By streamlining the accessibility of NH Humane’s navigation, we helped expedite the process of finding and adopting new pets.
A Little Less Ruff Around The Edges
When your brand has been a staple of the community for over 100 years, it would be foolish not to showcase that type of longevity. NH Humane wanted to revamp their brand, in conjunction with the new digital initiative, to adopt an entirely new presence in the state. The old branding emphasized location more than the society’s message. This was a crucial switch in creating the right voice for an organization that prides itself in loving those without their own. The rebrand serves to re-establish the true meaning of the NH Humane Society in the eyes of the community.
The Dog Days Of Editing Are Over
With a constant influx of both new and adopted animals, the NH Humane site required a way for staff members to quickly and easily update the site’s content to reflect the revolving door of pet adoption. Through the integration of Drupal CMS, our developers were able to tailor the back-end of the site to accommodate the needs of the NH Humane staff. Staff members can see the changes they’re making prior to publishing forward to the site, eliminating the guessing game associated with making backend changes for those not versed in code. With Drupal, we’ve streamlined the entire process, among many other optimizations.