Perkins Power Equipment
- Web Design
- Drupal Integration
- Landing Page Design
- Google PPC
A Cut Above: Sharpening A Digital Presence For A Storied Family Business
Perkins Power Equipment is a family-run business that got its start in 1950, when their founder was sharpening lawnmower blades in an old carriage barn. Today, the dealership and service center is still family-owned and operated, and has greatly expanded its service area since its inception. With more growth on the horizon, Perkins needed a site that not only could accommodate new customers, but would showcase the rich legacy and history of the family business.
The Right Tools For The Job
Perkins has come a long way since the barn days, and their product lineup reflects that level of sustained growth. With hundreds of products, our goal was to organize their inventory by the search habits of users. We zeroed in on the brand-loyal crowd, a predominant fixture in the power equipment demographic, to simplify the product search. From the navigation, the “Products” dropdown lists all of the brands that Perkins carries, so that the Toro guys can easily find a full lineup of Toros. Newcomers can choose to “View All” and then filter by types of products.
Customers Getting Their Fix
Keeping power equipment running is how John C. Perkins Sr. started his business over 65 years ago. Now, instead of folks showing up at the barn with a motor that needs repair, Perkins customers can schedule service easily. By navigating through the site, customers of Perkins know exactly what brands the company services and carries parts for, the specific services provided, and the timeline in which it will be completed.
Mower Than Just A Web Build
With the summer yard work season on the horizon, Perkins wanted to get even more out of their online presence. We took their incentivized offer on zero-turn lawnmowers from a storefront sign to an entire digital campaign. The “Make Perkins Your Zero-Turn Partner” Google PPC campaign was set up to drive users from display ads to an all-encompassing landing page that then increased traffic to the actual website and boosted sales. The landing page campaign was proof that if you give customers what they want in specific, manageable steps, then they are more familiarized with the offer and thus more inclined to act.