The Event Center
- Web Design
- Drupal Web Development
The Main Event: Creating a site for new brand in a crowded Event space
The Event Center is a newly renovated, fully-featured event venue at the Courtyard Nashua by Marriott. The client, Roedel Companies worked with Sleek Machine, a cutting-edge production agency, to craft an entirely new brand for the event space. But Roedel needed to someone to carve out a new, fully-formed digital presence for the project. We were tasked with realizing their vision.
A Multifaceted Identity
It was critical to the client’s strategy that each section of the site had its own distinct look and feel. Our design team took cues from the branding, incorporating nuanced details into the Wedding, Corporate and Social sections of the site. When the time came for the development team to bring the design to life, the result is a product that not only captures the essence of the brand, but that’s underpinned by a powerful CMS.
Give The User What They Need, Only When They Need It
One key area our designers tackled was providing users with separate content experiences in one site. Landing on the home page presents users with three avenues of inquiry: Weddings, Corporate Events, and Social Events. Selecting one of these areas ushers users into its respective page composed of smaller sections that serve information relevant to each topic. Complimenting these tailored experiences are clear and unobtrusive calls to action and contact forms that help both our client and their customers. The final product is a versatile site that offers effortless navigation and a refined user experience.
A Versatile Platform
Drupal was the perfect fit for this project. Because of the platform’s flexibility, we were able to easily tailor the different page sections to the client’s needs, while still maintaining a consistent visual style. In terms of workflow, our developers couldn’t stop raving about how easily Drupal was implemented for the site while still offering commercial-grade features. We’re adept with every CMS under the sun, but the finished site is a great example of the power of Drupal in the hands of talented coders.